Deciding on the Brand of Your Company Car: 5 Points to Consider

When searching for the best way for your employees and associates to get around, there might be more factors to consider than meets the eye. From the reliability of any given vehicle to the image certain car brands give off, the direction you choose can say a lot about your company, and some will inevitably work better than others on a practical level. While you may have a favorite car brand for your vehicles, it might not always be the best option for a company car.

There are so many options, and deciding which one will suit your business best can be tricky. However, you can consider a few points when choosing the best brand for your company cars. While specific conventions like cost and mileage will always be essential, just like choosing a personal vehicle, a few points may shift when you think on a business level.

1. Reliability

The kind of reliability you need will often depend on what you’re using your company cars for. For example, a delivery vehicle will probably require a bit more durability than a business vehicle, but regardless of your company car’s activities, you probably don’t want it falling apart or needing expensive repairs after light usage. Going with a brand known for reliability and durability is probably your best bet.

Brands like Honda, Acura, Toyota and Mazda have earned accolades as the most reliable and longest-lasting cars, as they can usually withstand higher mileage counts and last for many years. Depending upon the car’s usage, this might be more crucial for some businesses than others, but it still helps to keep in mind.

2. Customization and Image

When choosing a company car brand, don’t overlook what you want it to say about your business. Finding a car brand that matches your corporate image can help communicate your business identity to those who see it. These qualities go beyond the brand — it’s also about how you can make the car you choose fit the specifications you’re going for.

For example, the 2021 C8 Corvette has an array of customization options that can make the car’s comfort, style and image more suitable to you and your needs. From the seats to the V8 engine options, you can make the changes that would best serve your purposes, which is something to look out for.

3. Leasing vs. Buying

Whether you lease or buy a company car is more of a financial decision than anything, but it’s still something to think about, especially when it comes to which brand you ultimately end up going with. When you lease a car, all the maintenance is part of the monthly fee you pay to keep it, and you can choose to buy when the lease is up. If you’re in the market for business vehicles and you want to stay fresh and up to date, the decision might be easier for you — just like if you’re looking to get the most bang for your buck with a long-lasting utility vehicle.

When you know whether you plan to lease or buy your company cars, consider which auto dealers offer the best package for your financial choice. Depending upon your specifications, this might change which brands are right for your budget.

4. Taxes and Insurance

When considering a car as a business expense or buying multiple company cars, taxes and insurance play a significant role in the budgeting. Look at your state’s carbon emissions laws and regulations on performance-related factors, as these can sometimes cause hurdles with other fees. It’s also a good idea to research the insurance costs of car brands and models you’re considering. These costs can add up, especially if you’re buying multiple vehicles.

5. Resale Value

If you’re leasing your company car, this might not be on your radar, but for those who are buying, resale value can be a vital factor in the financial part of the company car purchase. While resale value often depends on how well you take care of the car, some brands and specific models offer a bit more longevity. Specifically, a lot of more practical car brands tend to retain more of their value for resale.

Choosing the Perfect Company Car Brand

Your business is unique, and you need a company car to reflect that and work with your needs. It’s all about considering the budget, identity and reliability you want, and finding a brand that can give you the best vehicle for the job.

About the Author:

Oscar Collins is the managing editor at Modded. He writes about cars, fitness, the outdoors and more. Follow @TModded on Twitter for more articles from the Modded team.

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