So, you own a website? Good! Websites are awesome, for business and for personal progression. That being said, you need to get used to optimising your website. So, to do that, we recommend you consider the following tips and tricks. When used properly, they should play a major role in making your website even better. More importantly, it will help you to avoid data breaches and privacy mistakes!
Add a Value Proposition
The best thing that you could do is coming up with a Mission Statement – or Value Proposition – for your website. Why? Because it immediately shows that your business means, well, business. It will make sure that people know what you offer, why you offer it, and why they should trust that you will do the job that they want, need, and expect of you.
Keep that in mind, and you should find it much easier to make the positive impression that you had intended, improving business trust overall.
Take the time to optimise the ease of which people can get around your site, too. A well-built site is easy to navigate as it is just so professionally built. If you wish to make sure that is always the case, then improve navigation – both ease of navigation and navigation speeds.
It might mean reducing image sizes or improving website coding in the backend. What it is that you must do, though, do it. Fast and easy website navigation will always keep people using your website without any real complaints.
Any good website today is also going to be mobile friendly. Getting a responsive website developed – one that can easily be swapped and changed to fit on a mobile device without loss of function – is very important.
Make sure you invest in getting a mobile-ready design made up. You will be surprised at how much this can improve your website, and generally improve the quality of interaction and usage that you get from your users. Over time, you will grow to appreciate just how important that is in the long-term.
Hire a Security Expert
Bring in someone who can be in complete and total control of all of your security needs. It’s the only way to stay safe and to practice good governance.
This is important for numerous reasons, not least the fact they can help you to avoid making a General Data Protection Regulation (GDPR) breach. That will cost you far more than a security adviser, with Betipy noting fines can reach as high as €20m or 4% off global turnover.
Never Stop Testing
Your website is never ‘finished’ in the truest sense. There will never be a time when it could not use more content, a refresh in design, or any other change to format that you might think is important. If you wish to keep on improving a business, then you must keep on adding to it. This is the same online.
So, make sure that you don’t waste any time or effort in building up a full website that is completely tested and adds in new features based on customer demand.
Include Social Share and Follow Buttons
You should always include the social sharing and follow buttons on every page, post, and article. The easier you make it for someone to share your content and to follow you on social media, the better. This is very important, so make sure that you invest in a plug-in that makes it easier to link together all of your posts and get a good level of feedback from doing so.
If you do that, you are much more likely to get a website that brings in more social media views.
Choose the right hosting option for your needs
Every good website is run on a good hosting platform. You could be using classic Shared hosting, or you could be using more specific Dedicated hosting. You might even want to look at Cloud or VPS hosting. Depending on the size of your website and your audience, you might need a more dedicated approach.
Whatever the reason is, though, you will find this easy to get you the right hosting option based on your needs. A bit of looking around will help you to improv website performance, bringing more visitors.
Use a CDN
Outside of just your host, you should look to use a Content Delivery Network (CDN) to help make sure that you get much improved loading times. The faster the loading time, the more likely it is that someone will stick around. So, make sure that you invest in your business by using a CDN. It is going to help you to improve load times and make sure that you are able to get a consistently high level of traffic coming back time and time again.
It’s a simple but effective change that you would do well to include.
Optimize CSS delivery
You should also look to either change CSS deliveries yourself or hire someone to do it for you. This might mean learning some coding or hiring someone to do it for you. This will allow you to improve the way that your website loads, though, vastly improving loading times and ease of loading for web browsers.
Avoid including CSS in any HTML code if you can, as this will reduce coding size and thus reduce duplication. Every duplicate creates more code to be read, so keep that in mind.
If you get rid of or replace a page, then you may use redirects to send people who click on the ‘old’ link to the ‘new’ one. While that might seem like a good idea, doing this for every page is going to hurt website speed. If you wish to improve the usage of your site, then get rid of redirecting as much as you can.
While you often cannot stop all redirecting, getting rid of it for the majority of cases is more than enough to help improve website performance long-term.