TikTok is the hottest social platform in the world, with 500 million active users and 1.5 billion downloads in the year 2019. In 2021, social media will be empowered in the world of digital marketing. TikTok is the fastest growing platform, so everyone needs to start their business and get more outreach.
If one of your goals is to target a younger audience, TikTok is the perfect place to reach them. As a small business, TikTok is a big opportunity for you to reach your brand across the world and show your identity in the middle of TikTok users.
According to the results, everyone needs to use TikTok as a marketing tool. But few of them ask Is TikTok good for business? Let’s have a complete look to understand this amazing platform.
What is TikTok?
TikTok, formerly known as Musical.ly, is one of the popular short-video sharing apps that enables everyone to be creators. The videos on TikTok are up to 15 to 60 seconds that can follow different formats. The lip-syncing, dancing and facial expression videos are viral on TikTok.
This platform’s mission is to capture the beauty of nature, knowledge, and valuable life moments directly through the mobile device.
Why Should Businesses Use TikTok?
If you wonder if TikTok could be a useful marketing tool for your business, you should first think about your target audience. If they are already active on other social media platforms, undoubtedly, you can use TikTok to promote your business. It is worth your business reach and growth!
Like other social channels, users can follow other users, like and comment on videos, as well as share their contents with other platform users.
Moreover, Tiktok users can also select viral music and songs, add their videos, add more different filters, effects, and texts on their videos, search and view tons of videos from other users worldwide.
Here are 8 valuable ideas to get started your business on TikTok today.
Let us see.
1. Switch Your Business Account on TikTok
The first important secret to getting started on TikTok is to set up a business account simply. You can simply download the app to your phone, and you will need an email address and phone number to sign up for your account.
If you want a TikTok business profile, you can use your business email and phone. Enter the asking details and set up your password as per the rule. The app will automatically assign your username. If you need to change, you can change it.
Next, you should update your username as your business name, profile image as your business log, or photo of yourself. Also, draw your bio section with a limited of 80 characters and use emojis that are more engaging on the platform. Also, you can link your other social media accounts like Instagram, Facebook, and Twitter.
2. Start Watching TikTok For You Page
The first thing you can see on TikTok and when you enter the platform is the “For You page.” It is an endless stream of different videos that are uniquely made for each other.There are tons of videos live and die on this page every day. These videos’ users will likely not know if you like their videos, and you can follow their account.
It’s important to have a sense of how the app works and what type of content others post before you begin to use this platform. You need to follow a few accounts and make sure to like and dislike their interesting and boring videos.
3. Get Start To Make Your Creation
Now, you have a clear idea for creating your TikTok account and the types of content that perform well on TikTok. It’s time for you to create a few videos of your own idea. Initially, you should face some struggles, but if you learn a few tricks for recording videos and adding filters, it’s so pretty and simple.
If you start to create videos perfectly, you should follow funny, trending, and valuable content also that engages your audience. Only then will your videos reach a wider audience and get more engagement quickly.
4. Create Hashtag Challenge Videos
The hottest part of TikTok is challenging, and it can help to reach a massive audience with a few clicks. There are plenty of challenge videos already circulating on TikTok. If you create challenges for others, you need to make and post different content types with some trending hashtags.
Hashtags challenges are one of the excellent strategies to get TikTok views from real users and it can help to turn your viewers into followers to your TikTok profile. When the user participates in your challenges, they can make their own videos with specific hashtags based on your theme. Also, It is one of the useful tactics to boost your account’s visibility shortly.
5. Find Perfect Influencers
Influencers play an important role in all social channels because they have many audience support in different degrees. Nowadays, most people purchase their products based on social media influencers and celebrities’ recommendations.
If you want to reach your brand all over the TikTok world, you need to approach influencers who are relevant to your niche and targeted audience. Working with perfect influencers will help you reach that person’s audience and access their specific content ideas. Campaigns with influencers are the most effective marketing strategy for your brand and business.
6. Interact with Other Brands
Interaction is the cornerstone of your business reach. If you interact with other users and their brand is relevant to your industry, you will get more ideas to improve your brand’s popularity shortly.
The comment section is the best part of creating an effective interaction with your audience and other brands.
Moreover, the live session and contests, and giveaways are also the way to easily communicate with other brands.
7. Take Advantage of TikTok Advertising
Take a while, but lately, TikTok announced the effective Ads feature worth brands to spread their brands, products, and services among all the TikTok users. TikTok provides four types of advertising format; they are:
- In-Feed Native Ads
- Brand Takeover Ads
- Top View
- Branded Lense
- In-Feed Native Ads:
These ads appear in the native news feed of TikTok on the For You page. If you are a beginner to this platform, In-Feed ads are similar to Instagram stories.
In this ad, you can make your videos between 9 to 15 seconds and add multiple call-to-actions.
Also, you can encourage users to download apps now and directly visit your website through TikTok.
- Brand Takeover Ads:
These ads appear in the full-screen format when the user enters the app. Suppose one of your business goals is to deliver mass awareness and drive direct sales. One of the best options for TikTok is brand takeover ads.
You can add a clickable link to drive traffic for your landing page or the hashtag challenge within TikTok.
If you have a big brand with a large marketing budget, a brand takeover is a great option for your business growth and reach a mass group of TikTok users.
It is a new advertising feature that grows on brand takeovers. What makes the Top View ads differ from Brand Takeover ads, the users on TikTok are not shell the ads as soon as they open the app. It is the first In-feed post after three seconds. This type of ad shows up at the top of the TikTok For You page.
- Branded Lense:
Now, TikTok offers branded stickers, AR filters, and lenses to your advertising videos. This is similar to Snapchat’s branded lenses, and it can live for up to 10 days. It is one of the effective ways to encourage users to interact with your brand directly.
8. Analyze Your Competitors And Your Account’s Performance
Competitor analysis is essential to develop your business to the next heights. TikTok analytics is a free built-in tool to track your account’s performance over the last 7 or 28 days. TikTok offers three types of metrics like overview, content insights, and followers insights. These insights help to analyze your account’s performance completely.
For example, you can understand your new follower’s count, content performance, and video visibility in the last 7 to 28 days. You can also find which content gets more engagement and which content goes viral on TikTok, what type of content your followers look at, and so on.
Finally, I hope you can understand TikTok is the best place to start your business and get more reach in a short period. You know TikTok is now available in 150+ markets in 75 languages.
So, don’t delay starting your business on TikTok. Now is the right time to achieve significant reach for your life.
Best of luck to get started your business with the above eight useful tips that standout your brand among the crowd.
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!