Source: PeppyBiz
Marketing is a vital process to boost your sales and popularise your service. Every organization tries to achieve and implement the best marketing strategy. But very few organizations succeed. This is because they either lack the tools for it or lack the workforce needed for it. This is why most organizations nowadays make use of marketing automation software to do their bidding.
Even small businesses use marketing automation software because it involves very less investment. Using this tool ensures the effective marketing of products and saves a lot of time and resources. In this blog, we will first answer the question ‘What is marketing automation?’. Then we will take a look at the best marketing automation platforms available.
What is marketing automation?
Marketing automation is the process of using software to automate and enhance your marketing procedures. The workflow of the marketing process is fully operated by the software. Thus saving a lot of time for other activities that need human intervention.
Marketing automation platforms simplify your work in the following ways:
1. Automation of routine tasks like sending emails, newsletters, etc.
2. Creates a list of customers and their preferences
3. Tests the effectiveness of your marketing strategy.
The following are some of the benefits of using marketing automation platforms:
1. Boost productivity
2. Collect customer insights and data
3. Increase customer satisfaction
4. Nurture your leads
5. Boost workflow efficiency
6. Closely monitor potential customers
Best Marketing Automation Software
The following is the list of top 10 marketing automation software in 2021:
1. PeppyBiz’s Marketing Automation:
PeppyBiz is one of the leading organizations providing business solutions for all categories of businesses. Our marketing automation software is one of the best in the market, offering various unique features. The following are the things that our software can do:
1. Track and rate customer actions
2. Send personalized and relevant emails
3. Turn your website traffic into sales
4. Track and rate customer actions
5. Automatically recommend products
6. Nurture new signups
7. Close more sales
8. Foster engagement
Apart from these features, you can also get round-the-clock support from PeppyBiz to resolve all your queries at any time. The software is highly recommended by many business giants for being user-friendly and bug-free.
2. Hubspot Marketing Automation
Hubspot marketing automation platform is a versatile software. It combines a lot of marketing activities in a single platform. It is highly recommended for its powerful CRM abilities.
Hubspot can also carry out drip email campaigns that help your conversion rates. It comes built-in with a visual workflow editor, that lets you develop the workflow easily. The only drawback is the budget. It might not be suitable for small businesses with less capital.
3. Omnisend
It is also a multi-functional marketing automation platform. This marketing automation software is specifically useful for eCommerce merchants. As the name suggests it mainly focuses on reaching the customers through various platforms.
Omnisend has the basic features of any email marketing software. So it is an easy-to-use software for small businesses. One of the main features of Omnisend is that it has split automation. This allows for personalized workflow based on the engagement.
4. Drip
This is a very popular marketing automation software among small businesses. This marketing automation platform uses Facebook Lead Ads and customizable pop-ads to attract leads.
It also has options for automated workflows and emails that are visually engaging for the customers. Drip marketing automation software is generally used with other platforms to enhance the marketing process.
5. SendinBlue
It is a popular marketing automation software for SMS marketing. It offers both free and paid plans. This is especially suitable for eCommerce, publishers, and agencies. This software also allows for creating triggered drip campaigns. Its unique feature is that it has an SMS autoresponder option.
6. Keap
This marketing automation software is only ideal for small businesses. It integrates both sales and marketing in a single platform. It is a great solution for small businesses but rarely suitable for big companies, filled with complex tasks. Its user interface is quite complex as well, which is a huge drawback for the software.
7. Autopilot
This marketing automation platform helps you manage lead conversions and marketing campaigns. It also has options for multi-channel marketing.
The advantage of this software over others is that it comes built-in with CRM and marketing tools. It can also work well with other third-party software to give you the best results.
8. Pardot
This is one of the most pricey software out there. But it is worth its price since it can handle almost all complex tasks with ease. It eases the process of lead management with the use of AI-powered tools. Even with its efficient capabilities to do almost everything, it is not suitable for small businesses.
9. MailChimp
It is one of the popular marketing automation software with multi-step custom workflows. It stands out in that it offers effective personalization tools. But the only drawback is that it is not user-friendly. Most of its tools demand a high subject skill.
10. Monday.com
This is very simple and straightforward software. This marketing automation software combines both marketing and project management. Thus the software has capabilities such as planning and executing of tasks for effective marketing automation strategy. Its event management feature is a huge plus for the low price.
Conclusion
Before selecting any one of the above marketing automation software for your business, take into account the budget and the features suitable for you. Every software is unique in its own way. PeppyBiz‘s marketing automation software covers a vast area and is highly suitable for all kinds of businesses.
About the Author:
Sara Williams
Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.
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