3 Ways to Spark Interest at a Trade Show


Are you thinking about hosting a trade show in the near future? If so, there are a number of things that you will need to keep in mind. One of them is the fact that you need to do all in your power to draw attention to your display items. Here are 3 great ways to spark interest at your next big trade show.

Make Use of Special Custom Banners

The first thing you will need to do is make sure that you catch the eye of a potential customer. You can do this by placing a special series of custom flags outside of your event. You can place a few along the way to your pavilion, a few just outside of it, and one or two along the entrance.

These custom banners are super exciting and appealing for a wide number of reasons. One is the fact that they can be made to feature attractive designs that will really appeal to the eye of a trade show participant. You can customize your flag to feature any design that you want, including your logo, visual image, and contact info.

Your choice of custom banners can be used to advertise any aspect of the event that you care to spotlight. In fact, you can use them to announce where the event is, who you are, what services you offer, and so on. These handy flags and custom banners do their job so well precisely because they catch the eye in such a colorful manner.

Custom banners are a great way to spark a much-needed level of interest in your next trade show. You should also note that you can buy as many of them as you wish. This is one handy series of promo items that won’t put a major dent in your event budget. You can also recycle them for use in a wide number of settings beyond your initial show.

Put Up a Pavilion for Your Goods

One of the very best ways to draw attention to your next trade show event is to set up a pavilion. This is a big tent where you can invite people in to show off all of the latest items that you have for sale. You can draw them in by offering shelter from the cold or rain while also giving them plenty of your goods to check out.

A pavilion is a fantastic place to draw the attention of the event show-goers. You can put on some festive music and decorate the outside with colorful banners and flags. You can also set up a little microwave oven or a barbecue in order to hand out free food and drinks to everyone who walks by. It’s a great way to advertise your business.

And, of course, as people do walk by, they will get an eyeful of the goods that you have available to sell to them. Many of them will be tempted to drop in just to check out what you have going on. Letting them do the exploring for themselves in the midst of a relaxed, jovial atmosphere is the best way to sneakily secure a sale or two.

Hire an Entertainer for Your Exhibit

Just how big is your pavilion? Maybe it’s just big enough to allow you to create an even more intense level of interest. You can hire a professional entertainer. This could be a singer, a comedian, or even a TED-style talk expert.

Giving people who pass by something to stare at for a few minutes is a good way to arrest their attention. It’s also a great way to garner their business. They start out with an interest in something outside and may slowly work their way inside to see what you have to offer them.

There is no time like the present for you to get started on planning your next big trade show event. Following these handy tips will help you to catch the eyes of all who come your way. Once inside, you can proceed to give them your pitch and sell them your goods. It all starts with successfully sparking their interest.

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