Twitter is no longer optional as a marketing channel. Everyone is using Twitter, which means you needed to be too. Also, you can get lost in the crowd because everyone is using it. To be good at Twitter is the only way to stand out. Great content is more likely to be retweeted, increase your audience, and reach. Posting better content is the best way to increase your Twitter reach.
To help you out, we have compiled eight fantastic techniques that make your tweets more twittilating.
- Know Your Audience
If you want your tweets to reach the right people, you must know what those people like. To get the benefits of social listening, you have to
- Find out the think of your customers
- Find the best campaign ideas.
- Re-evaluate the strength and weaknesses of your brand.
- Supplement your hard data with genuine options.
- Get customer’s views of your competitors.
Target the particular hashtags and keywords that suit your ideal buyer. Find what they are talking about and update your content strategy. You can do it by using twitter’s advanced search. It is also like a regular search, but it is more advanced. It helps you eliminate some of the noise if you are listening for popular phrases or generic terms.
One of the best parts is you can save your searches up to 25 per account. It’s like having Particular hashtags only for you. Create useful hashtags and recheck them each week. It is an easy way to listen to conversations in your niche.
- Talk with your followers
Twitter is a giant chat room. Most of the people are there for jokes, conversations, or education. You can’t spend all your time talking about yourself. Here are some recommendations to help you balance promotion with other content.
- Post in the ratio of 5 relevant posts from others, 2 promotional from others, three non promotion from you
- Post in a ratio of 4 posts from others, plus one retweet for every promotional tweet you send.
- 80% of your content should be engaging and interesting with your audience, and 20% can be promotional.
Focus on contributing values to your followers. Find the best ratio from this that suits you and try to keep to it.
- Use Relevant Hashtags
Hashtags are known as twitter’s way of building information together by keyword. People following hashtags because they are interested in that content. You will reach an audience if your content suits one. Some key tips for using hashtags are
- Don’t use more than three hashtags per post.
- Keep them in short. #LongWordsAreAlwaysAnnoying.
- The more accurate, the better.
- Make them easy to spell and remember.
- Use Images
In Twitter, adding relevant images to your tweets could potentially maximize Twitter views double interaction rate. Your message becomes more prominent when you use images on Twitter posts. If you don’t have good or original images, you can also create quote pictures.
One twitter study says that pictures lead to 35% more retweets and quote pictures increase by 19%. It means combining quotes and images for better impact.
- Know Right Time To Tweet
Twitter is time-sensitive. Beginning-level users are only affected by twitter’s new algorithm. It always seems like the whole world is continuously online. But some times of the day are still busier than others.
For the highest retweets, 5 PM is the best time
For the highest CTR, 12 PM and 6 PM are best.
It could be due to lunchtime and people looking for something to keep them engaged on the way home after work.
- Add calls-to-action
Every retweet is an option to reach a new audience. But just because people feel like it, people don’t engage with a piece of content. Tell them about your needs.
Most retweeted words are “retweet”, “help”, “follow” and “how-to”. it is better to use them if you want to get more engaged Twitter followers.
- Realize Less isn’t More
There is a thought that Twitter content should be shorter than content on other social platforms. But it is not exactly right. Research says Facebook posts with 40 characters will get higher engagement; for LinkedIn, you can aim for 25 words. Twitter places a premium on characters, so characters for Twitter are between 70-100 characters.
- Be Personal
For your tweets, it gives a more personal feel when the person with the appropriate name tweeting. Empathy is the main key that indicates whether the company gets tweets or not. Empathy will always consist of more personal connection and authenticity.
Best brands on Twitter do not sound like brands. They always sound like people.
Using these eight fantastic techniques, you can make your tweets more impactful and maximize your Twitter reach.
About the Author:
Kaira Ralph works at Rousesocial as a social media strategist and a content writer. She contributes a lot of articles focusing on the latest social media trends to many blogs across the web. Her passions involve reading, painting, and traveling.