Have you been thinking about developing your business’s media strategy? If so, you’re in luck, because we’ve pooled our expertise to create this vital guide of the ten essential steps to creating a business media strategy. So if you’re ready to get started, read on!
10 Essential Ways to Create a Business Media Strategy
1. Store your data securely
This tip holds true across every area of business. If you’re not storing your data securely, there’s a real risk that it will be compromised and potentially even leaked outside of the business. Really, you shouldn’t be creating any digital documents unless you have a secure way to store them, so be sure to familiarise yourself with the basics of data storage.
2. Identify your target audience
If you haven’t identified your target audience, there’ll be no way for you to specifically target them with your messaging and marketing. You can bring your target audience to life in your mind by creating buyer personas, which are essentially written and visual depictions of typical customers.
3. Choose focus areas
You can’t do everything, and so it’s important to pick out a couple of specific areas that you can focus on. For example, if your target audience is hanging out on Facebook, it makes sense to focus on Facebook as opposed to spreading yourself across LinkedIn, Instagram, YouTube, Pinterest and Snapchat.
4. Develop relationships
Building relationships with people is one of the most important aspects of a modern media strategy, and indeed you should prioritise developing relationships over focussing on metrics like engagement rates and follower counts.
5. Prioritise visuals
Visual content tends to be the best kind of content when you’re trying to capture people’s attention, primarily because it helps to catch the eye in crowded news feeds. The only downside is that they’re more resource-intensive to make.
6. Allocate budgets and resources
Building on from the last point, you need to know where you’re going to spend your time and money and what you hope to receive as a result of it. Don’t forget to allocate a decent proportion of your budget towards visual content.
7. Create a content calendar
Content calendars are designed to help you to plan for the future, and indeed they’re vital if you want to plan effectively and to create marketing materials and other resources in time to use them. With that said, you should also avoid following the calendar too strictly because you may miss an opportunity to deliver something time sensitive and special.
8. Make sure you respond
When you start creating and sharing unique content through your social networking profiles, you’re opening up a two-way dialogue. Because of this, you’ll need to check for any comments and responses from your social media following and to make sure that you reply to them.
9. Get some help
In the same way that if you were struggling with your university coursework you might seek out some thesis help, if you’re struggling to create a business media strategy, it can make a lot of sense to hire a professional to help out.
10. Measure and improve
One of the best things about using digital media is that everything is inherently measurable. This means that you can typically get a real-time idea of how any given campaign is performing – and then you can make changes and amendments based upon what you’ve learned.
Now that you know just a few of the most essential ways to create a business media strategy, it’s over to you to put what you’ve learned today into action. Feel free to go back through this article with a highlighter and to identify the quick wins which will have the biggest impacts. Then you’re ready to get started. Good luck!
Jane Evans is a writer and blogger from York in the United Kingdom. She works for a professional writer service and loves meeting new people, learning new things and experiencing new works of art. You can find her on LinkedIn and Twitter.