Getting video budget approval can be a challenge. However, if done correctly, video production can be one of your organization’s most cost-effective marketing tools.
The rest of 2023 will be a great time to invest in video content! Video is a visual medium, and Google highly values video content.
Invest in High-Quality Production
Video is a powerful tool that can be used to achieve a significant ROI with your marketing efforts. But creating engaging, informative, entertaining, and impactful videos is only part of the picture.
While DIY videos are an excellent option for some contexts (like live streams or vlogs), investing in professional video production will have a much more significant impact on your marketing results. High-quality images, clean audio, creativity, and clarity of message or intent all contribute to the overall success of your video.
It is also essential to consider your audience when producing your video content. Different platforms have different requirements regarding tone, style, and format. For example, a LinkedIn video should be more business-like, while a Facebook video can have a more casual, relatable manner. Also, remember to repurpose your videos, as this will help you reach your audience even when they’re off the platform that initially hosted your video.
Define Your Goals and Objectives
When planning a commercial video production, it’s essential first to identify your goals and objectives. This includes setting measurable marketing goals for both revenue and your brands, such as increasing lead form inquiries or growing your email list with high-quality leads, as well as achieving specific SEO goals, such as improving the visibility of your website and content through targeted keywords.
In addition, it’s helpful to consider your core message and the emotions you want your video to evoke in your audience. Video is an effective way to communicate all of this, especially when it’s combined with a relevant, clear, and concise script.
When creating your video goals, make sure they are SMART – specific, measurable, achievable, relevant, and time-related. This industry-standard goal-setting technique has been around for decades and is proven to help businesses achieve their desired results. The key is to be realistic and work with an experienced agency to guide you.
Promote Your Video Effectively
When you invest in video production, you want to ensure it gets seen. That means posting it on your website, sharing it across social media, and including it in email marketing campaigns.
Remember that video marketing is great for SEO, so it can help you rank higher on Google searches. Plus, video stimulates the auditory and visual senses, making it more effective at conveying information.
A well-crafted thumbnail and straightforward call to action can also help your video get noticed, so be sure to include these in the mix. And remember trackable links, which can help you see how much traffic your video is getting and how many sales or leads you generate.
With some planning and best practices, you can ensure that your commercial video production delivers the ROI you seek. So don’t hesitate — start thinking about your next video project!
Track and Analyze the Results
Once you’ve finished your video, promoting it to ensure it reaches the right audience is essential. This can be done through social media, email marketing, or paid advertising. By boosting your video effectively, you can drive more views and engagement, ultimately leading to a higher ROI.
For example, if you’re producing a commercial for real estate agents, your video might be used on your website to drive visitors to look for properties in your area.
Proving the return on investment of your commercial video production can help you get buy-in from executives who may be hesitant to invest in this type of marketing. When presenting your budget to the team, including statistics showing that companies that use video in their marketing strategies grow revenue 49% faster than those that don’t. Using this evidence can make your case more compelling when asking for funding.
