Run a Real Estate Company? How to Create a Stellar Website


A website is central to any modern business, but this is especially true for real estate companies. After all, your website is often the first point of contact between you and potential customers. As such, it’s important to make sure that your site makes a good impression and provides visitors with the information they need. So, how can you create a stellar real estate website? Read on to find out.

Keep It Simple 

When it comes to real estate websites, less is definitely more. Buyers don’t want to be bombarded with information; they just want to see a few key details about each listing. Too much text will only serve to overwhelm and confuse them. So, partner with reliable real estate website developers to keep your descriptions short and to the point. And, if possible, use visuals (photos, videos, etc.) to supplement your text. 

Use High-Quality Photos 

Visuals are crucial when it comes to real estate listings. After all, buying a home is a very emotional decision, and potential buyers need to be able to see themselves living in the property before they’ll commit to making an offer. As such, it’s important to use high-quality photos that accurately represent each listing. Hiring a professional photographer is always a good idea, but if you’re on a budget, you can take your own photos as long as you make sure they’re well-lit and clearly show all the important features of the property. 

Pay Attention to the Details

The devil is in the details when it comes to real estate websites. That’s because even small errors can give potential customers the impression that you’re not competent or trustworthy—two qualities that are essential in this industry. To avoid making any costly mistakes, be sure to proofread your site thoroughly before launching it (and consider having someone else look it over as well). You should also regularly check for broken links, outdated information, and typos after launch. 

Use High-Quality Images 

Make sure the images you use on your site are high-quality and professional. Potential customers will form their first impression of your business based on the images they see, so you want to make sure these images are polished and give off a positive vibe. If you’re not a professional photographer, hire one! It’ll be worth it in the long run. 

Include Customer Testimonials 

Nothing builds trust like customer testimonials. Include testimonials from past clients on your website so potential customers can see that you’re credible and trustworthy. Make sure to include the client’s name, city, and state so readers can see that the testimonial is coming from a real person in their area.

Optimize for Mobile 

It’s no secret that more and more people are using their smartphones and tablets to browse the internet these days. In fact, according to Statista, mobile devices accounted for nearly 60% of global internet traffic in 2019. As such, it’s important to make sure that your real estate website is optimized for mobile devices. This means creating a responsive design that will resize itself automatically to fit any screen size. Additionally, you’ll want to make sure that your site loads quickly on mobile devices; according to Google, 53% of mobile users will abandon a site that takes longer than three seconds to load. 

Include an IDX Search Feature 

If you want people to use your website instead of your competitors’, you need to give them a reason to do so—and an IDX search feature is a great way to do just that. IDX stands for Internet Data Exchange, and it’s essentially a platform that allows you access to MLS listings in your area (assuming you’re a licensed real estate agent). Having an IDX search feature on your site will allow potential buyers to search for listings directly on your site instead of having go through another source like Zillow or—and they’ll be more likely return to your site again in the future if they know they can find everything they’re looking for in one place.  

Creating a stellar real estate website doesn’t have to be difficult or time-consuming. By following these simple tips, you can create a website that will wow your potential customers and help you close more deals. Just follow the tips outlined above, and you’ll be well on your way to a better website and more sales.

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