If you own or run a business, there’s a good chance you’re using social media marketing as a promotional tool. In today’s competitive landscape, having an online presence is essential. It’s great that you’re establishing your brand and finding ways to engage potential customers, but are you sure you’re conducting your online campaigns as efficiently as you could be? Social media optimization (SMO) actually involves improving your website and social media accounts so that they work to your advantage, allowing your target audience to find you and make your business even more visible online. Let’s take a closer look at just what that entails and how to optimize social media marketing strategies for your business.
Post at the Best Times
Optimizing your social media marketing strategy strengthens your online presence and allows you to reach prospective buyers on a more connected level. It increases awareness of your brand and provides you with targeted, responsive leads. It also allows you to reach more people. One key to reaching those people is to schedule your posts at times when they are online and most likely to see them. Finding optimal times may require some trial and error. Consider using an online scheduling tool to automate the process. These often provide suggested posting times. Researching your industry’s demographic may better hone your strategy.
In addition to posting at the right times to suit your audience’s social media habits, you’ll also want to determine what is the ideal posting frequency for your followers. Posting non-stop is likely to overwhelm and bombard them, leading them to unfollow you. Losing potential customers in this manner is something no marketer wants. However, posting too little could cause people to forget about your business completely. The goal is to find a happy medium that serves to encourage connection and engagement. Again, finding the ideal posting schedule is likely going to take some attention and adjustment, but you’ll soon begin to fall into a groove that feels right.
Consistency is crucial to social media success for businesses. Once you determine the optimal days, time, and frequency of posting, you must stick with it. Your most engaged followers will begin to look for your posts and expect to see your content. Maintaining a consistent posting schedule encourages them to count on your presence, which can facilitate trust and deepen relationships.
Show Your Bio Some Love
When your followers come across your content for the first time, one of the first things they’re likely to do is to check out your profile’s bio to learn more about your business or brand. You don’t want to leave them with unanswered questions or a lack of information. That can be a real let-down, causing them to move on to the next interesting post. Worse yet, if you don’t provide the information they need, they could go in search of your competitor. You can avoid this problem by taking the time to ensure your bio is complete, interesting, and informative. It should always include useful info about you or your business. Your bio should answer who, what, where, why, and how. Be sure to provide a way to contact you, and don’t be afraid to show some personality in a way that reflects your business’s tone or message. Include a link to your business’s landing page or your current promotion.
Assess Your Current Strategy
Finally, to ensure your social media outreach is consistently on-point, you’ll need to assess and review your strategy regularly. Consider whether you’re meeting the goals you’ve set for yourself in reach, engagement, and leads. Take a look at those goals to determine if they’re still in line with your marketing strategy and who you currently are as a business. Make adjustments and brainstorm new goals if necessary. Look at how well your content has been performing since your last review. Perhaps you need to consider a better variety of content, maybe adding videos into the mix. If all of this seems overwhelming or you’re not sure what types of changes you need, it may be wise to take some social media marketing courses or invest in some professional assistance.
Keep these tips in mind if you want to improve your social media strategy and presence. Taking even a few of these steps can lead to a big transformation.