As the digital landscape continues to evolve to the Web 3.0 model, websites are still incredibly relevant. When you’ve created a brand, the company website is still one of the first points of engagement. When visitors land on your website, the goal is to get and keep their attention long enough to follow through on the call-to-action prompts. The percentage of people who leave quickly without taking action is called the bounce rate. The goal is to get the bounce rate as low as possible. In order to decrease your website’s bounce rate, utilize site design through these five tips.
Improve Website Layout
Your web design matters because if it looks chaotic and unattractive, it’s going to be easy for people to get visually flustered and leave. Instead, use color psychology to your advantage by choosing colors that are inviting and visually enticing. Make sure there’s enough white space in addition to the colors you choose. When a website looks clean and fresh, you’ll have a better chance of drawing the eye and keeping a person engaged.
Monitor the Fonts
Avoid the temptation to write large blocks of font. In fact, it’s best to break up the font into smaller paragraphs. Don’t include a long page of size 12 font. Most people will see a ton of words and leave. Instead, break up the font with pictures. Make sure to diversify the sizing of the font as well.
Provide the Right Information
If you’re running a clothing e-Commerce brand, provide adequate information about the clothing. Take great photos with good lighting. Consider hanging the clothing on a mannequin or a live model in order to help the customer understand how the clothing looks on a body. Provide measurements for each size along with the fabric materials and more. Consider using videos to showcase the product from all angles. The more you’re able to provide informative content that keeps the customer’s attention, you’ll decrease your website’s bounce rate.
Always Check the Links
For search engine optimization purposes, it’s great to develop a practice of linking content internally to other pages of your website. However, you’ll need to regularly check the links to make sure they work. When the links don’t work, this looks unprofessional and can cause a potential customer to move on to a brand with links that work.
Create a Mobile-Friendly Design
While laptops and desktop computers still have their place, a lot of people spend a significant amount of time on their mobile phones. During the 2018 holiday season, almost 40% of all eCommerce purchases were made through mobile phones. Knowing this, always focus on improving the quality of the web design from a mobile perspective. Whether they’re scrolling through content on your page or making a purchase, make the process as easy and seamless as possible for someone to operate from their mobile phone.
When you really study the psychology of why people do what they do, it’s pretty common for people to follow through on a particular task because it was the easiest choice. Think of Amazon’s one-click strategy. When the credit card is already on file, it’s really easy for a person to quickly make the purchase. By getting behind your customer’s psychology and utilizing these tips, you’ll increase your chances of effectively using site design to decrease your website’s bounce rate.