Instagram content is all about creativity and engagement. Followers need to have as much attention as you want from them. So your content needs to have approaches from different perspectives to grow and benefit your business. Here are a few tips to help you get started:
Why Is It Important To Create Unique Content On Instagram?
It’s no secret that Instagram is all about visuals. And in a world where we are constantly bombarded with images, it can be hard to stand out from the crowd. But if you want to attract and keep followers, you need to create visually appealing, unique, and enjoyable content.
Establishing a good reputation is centralized on your ability to provide unique value to your niche and your community of followers. If you approach your followers as just numbers, you’ll be much less successful in finding content that resonates with them, and in turn, you’ll have a more challenging time growing your account.
At first, it can be quite a slow process to get your page off the ground and even longer to get it profitable. When creating content, ensuring that it is unique is the only way to gain true credibility and ensure that you have the best foundation possible to build your profile. Developing a solid foundation of content and engagement with your followers will be the key to monetizing your account down the track and even attracting interest from investors.
What Does Instagram Consider To Be ‘Unique Content’?
Instagram defines unique content as “original, creative, and relevant.” In other words, it should be something that your followers haven’t seen before. It should also be exciting and engaging so that people will want to stop and take a look.
The algorithm can flag your own content as unoriginal if you use too many similar templates or posts. Keeping things spaced with colors and shapes is essential in creating a better atmosphere of uniqueness and credibility for your page. Standing out to the algorithm is just as important as standing out to your followers, and Instagram loves to promote content it sees as fresh, which saves you money and improves your organic traffic.
Image Source: Giphy
1- Find A Unique Angle Or Perspective To Write About
One of the best ways to create unique content on Instagram is to find a unique angle or perspective to write about. For example, instead of simply posting images of your products, try writing about how they can be used or how they make you feel. Or, if you’re traveling, post photos and videos of the trip from a different perspective. This could be a video of you exploring the city or simply a photo of you in front of a famous landmark.
Some people are great at coming up with ideas for content, but they struggle with the execution. If this is you, don’t worry! There are plenty of tools and resources to help you get the job done. Sometimes, you can find other users in similar areas who have posted in the past. If you look at their content, you can choose ways to approach similar locations with different perspectives.
2- Write About Topics That Your Followers Will Be Interested In
Another great way to create unique content is to write about topics your followers will be interested in. This could include anything from fashion and beauty tips to travel and lifestyle advice. If you’re not sure what your followers would like to see, take a look at the popular hashtags in your industry and see what people are talking about.
Take your time to put together techniques that can help you develop content ideas that your followers will love. Try brainstorming with a friend or colleague if you’re having trouble getting started. Once you have a few ideas, you can create content around them.
If you break down your audience into different segments, you may be able to create content to better target groups instead of targeting your entire following at once. This may sound difficult, but you will get better-combined results from your separate content over time than you would from a one-size-fits-all approach.
3- Use Infographics And Images To Break Up Your Text
If you’re posting a lot of text-based content, one way to make it more visually appealing and unique is to use infographics and images. This will help break up the text and make it more engaging for your followers. There are various ways you can source images, videos, or gifs to use. You can create your own or use free online resources such as Unsplash, Pixabay, or Pexels. Just like you need a break, so do your articles!
Image Source: Giphy
You can also use visual representations of data to create breakups that are easier to describe to your audience. If your content is particularly data-heavy, consider using an infographic to make it more digestible. Anything related to statistics, lists, or trends will work well for this. If you are paying for real views from Megafamous or spending money on Facebook ads, you don’t want to be wasting a cent.
4- Share Stories And Personal Experiences Related To Your Topic
People love stories, so one great way to make your content unique is to share stories and personal experiences related to your topic. This could be anything from a behind-the-scenes look at your business to a funny story about something you experienced. Stories are a great way to connect with your followers and make them feel like they know you.
If you have trouble writing stories, you can take note of a few of these things when you’re traveling to help you take not and piece things together later:
- The sights you see and the people you meet
- Any funny or interesting experiences you have
- Anything that makes you feel something (happy, sad, scared, etc.)
It may seem tedious or even child-like to some, but if you can take a step back and re-live the experiences, it’ll come through in your writing.
5- Ask Your Followers For Feedback
Finally, one of the best ways to ensure that your content is unique and exciting is to ask your followers for feedback. This could be anything from asking them to vote on which product they want to see next to requesting ideas for future blog posts or videos. Asking for feedback shows that you care about your followers’ opinions and want to give them content that they’ll enjoy. It also helps to build a sense of community around your brand.
There are a few different ways you can ask for feedback from your followers. You can post a poll or survey on your social media accounts, send out an email blast, or even create a dedicated form on your website. Whichever method you choose, make sure you use a personable disposition with your followers to make sure they feel cared for.
6- Write In A Way That Is Engaging And Easy To Read
When it comes to writing unique content, one of the most important things to keep in mind is to write in a way that is engaging and easy to read. This means using short sentences, active voice, and bullet points. It also means avoiding jargon and using simple words and phrases that your readers will understand.
Reviewing your work with a friend can be a great way to get feedback on whether your writing is easy to understand. If they have trouble following what you’ve written, it’s likely that your readers will as well. Sometimes you will need more words to explain things, and that’s okay; just try to keep it simple.
If you want to create unique content for your followers, it’s essential to think outside the box and try new things. Brainstorm with a friend or colleague, use infographics and images, share stories and personal experiences, and ask your followers for feedback. By doing this, you’ll be able to create content that is interesting, engaging, and easy to read.