What is SEO all about?


SEO, which stands for search engine optimization, is the process of optimizing your website’s searches by increasing the site’s visibility. The more visible your pages are in search results, the more likely you are to attract potential customers to your site. It’s not easy to have your pages positioned where people spot them quickly, however. SEO takes the guesswork out of the process. SEO can be time consuming, so a lot of businesses outsource and find companies that specialize in their own area, like SEO Toronto.

How Does SEO Work?

Simply put, if you rank at or near the top in a search engine result, you’ll get more clicks than if you are buried several pages back. Studies have shown that the large majority of clicks go to the first few search entries. The key is getting your pages to appear near the top of a specific search.

Because people typically use keywords or phrases when they conduct a search in Google or Bing, the use of these keywords in your page is critical, such as Plastic Surgery Marketing. Search engines crawl from site to site to collect information on the words that have been entered, and the pages are put into an index. Search algorithms then analyze the pages by ranking several factors to determine the order of the pages in the search. For example if you were the owner of Volatusdrones.ca, you would want your site to show up on the first page of search results, especially for people that live in that particular geographic region.

There are some critical items to consider when developing SEO content.

Keyword Optimization

The first step is to determine which keyword or phrase will get the most traffic to your website. By doing some research, you’ll be able to find keywords that are commonly used on products or services similar to yours. There are a number of keyword tools available to help you find the best words or phrases that will direct people to your content.

Even more effective, however, is to employ article writing services to get the job done. These services have developed a formula to make the most out of keyword optimization. They know the blog length and the number of monthly posts that will generate the best results. Other advantages of these services include:

  • Saves time and resources – It takes a great deal of time to create content that properly optimizes the keywords. Your business was designed to produce and sell products or services. You likely don’t have the time or the human resources available to write the type of content that attracts customers to your website. If you outsource this writing, you still have a great deal of input into the type of articles you want and the tone you want to portray.
  • Saves money if you pay by the project – Employing a full-time writer on your staff is expensive, especially when you factor in insurance and other employee benefits. If you employ an agency for this service, you only pay for the articles requested in the project. 
  • Allows for consistency – The best writing services have a full staff of writers who are trained to turn around consistent, high-quality articles in a fairly short amount of time.  

Meta Title Tags and Descriptions

The meta tag and description give the search engine valuable information about your web page. To optimize the search, it’s critical to include the keyword in your meta description. Use language that is action-oriented and gives solutions or benefits to users. Write language that is specific to your intended target audience. Keep the description to 155 words or less, since search engines cut off the description after about 160 words.

Analyze Keywords

At the heart of most SEO optimizations is the insertion of keywords and keyword phrases into the appropriate locations in page content, titles and metadata. Choosing the correct keywords is a science in itself. You have to consider many different factors including which keywords are actually used in search queries and what competitors are using those keywords. This requires research and the use of the right digital tools. You must also continue analyzing your keyword choice afterwards and make adjustments as necessary.

Optimize for Mobile

You need to keep in mind that the vast majority of internet traffic now comes from smart phones, tablets and other mobile devices. Make sure your website is optimized for mobile use. If links are hard to click on with a smart phone screen, for example, Google’s algorithm will likely punish your website in regard to Google searches performed on mobile browsers.

Create Great Content

If your strategy is to draw in internet users via specific search terms, you also need to consider the fact that Google now prioritizes the quality of unique content in regard to how the pages of websites are ranked in Google search results. Consider creating quality content to help sell your business. If your business is a moving company, for example, you may want to create posts that offer moving tips, check lists and other helpful advice.

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