5 Tips For Managing Data as a Small Business Owner


Because the world of today runs on data, it’s important for small businesses to start managing their data effectively. Proper management is going to allow your business to get the maximum benefits from its data, improving every area of operation. Here are some of the best ways to start managing data and improving your business.

Engaging Presentation is Important

One of the biggest issues that small business owners have when trying to understand and utilize their data is that they lack the tools their larger competitors have. Finding ways to present your data in a way that is engaging can help remove the feeling of being overwhelmed so you can start making sense of everything.

Observability is an extremely important aspect of data management, so generating a graph or pie chart out of the huge Excel spreadsheets commonly associated with data can help you get started on your path to data management. Plus, good visual guides are an amazing support act when presenting to boards or investors about things like customer satisfaction or sales projections. If you find yourself coming to meetings with pages of monologues about data, a few visuals can take away some of that burden. 

Security is Top Priority

When you think of the top scandals associated with big businesses in the last ten years, you’ll most likely come up with a few examples of data breaches. Businesses that neglect to keep their customers’ and users’ data secure are in for a rough time attempting to gain their trust back. Large businesses have issues with data breaches due to the sheer volume they have to deal with, but small businesses should be concerned about data security, too. Your top priority when formulating a strategy for proper data management should be creating and maintaining good security measures.

A common way that small businesses do this is by enlisting a third-party server that has the manpower to provide robust security for a price. In addition, ensuring encryption at every step is essential. But you should also be ensuring that all employees have been trained in cybersecurity since human error tends to be the real weakness in a business’s armor. 

Don’t Be Afraid to Outsource

A common problem for small businesses is the lack of manpower when it comes to delegating who should handle what aspect of data management. If you’re facing a future where you’re handling the entire process yourself, it’s time to look into outsourcing DevOps. It could take a lot off your plate to use a third-party provider, both for data security and storage. Eventually, your business may grow to the point where you can handle DevOps in-house, and it’s an easy transition once you make that decision.

Have a Backup Plan

Your business’s data is a valuable asset, and your customers’ trust is equally valuable. This is why it’s vitally important to have a backup plan for recovery in the case of a security breach or natural disaster. Performing regular backups should be a built-in part of your business’s operations. This is a good place to consider utilizing the cloud for data storage since it’s incredibly convenient in the case that you might need to access data from a separate location. Having a secure and efficient backup system will ensure that your business can get back on its feet again quickly after disaster, hopefully without customers being any the wiser.

Know the Law

No matter how small your business is, there are laws it must comply with in order to operate legally. You might be surprised by how many small businesses go under simply because they neglected to do the proper research and were found in breach of some type of business law. Managing data comes with a lot of regulations, both for its collection and its storage and use. These regulations are almost constantly changing and being updated, so it’s important to stay on top of current rules and revise your operations accordingly. Managing data properly is going to give your small business the leg up it needs to grow exponentially. 

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