You can increase sales, boost conversion rates, grow your business, generate leads, and drive traffic by staying on track with the latest digital marketing trends. You can’t neglect these trends if you want to build a relationship with your customers and establish trust. You need to consider 7 digital marketing trends in 2022 to engage with your prospects and have a profitable company. Let’s dive in!
1. Artificial Intelligence (AI) Optimization
The first trend worthy of noting today is artificial intelligence. It plays an essential role in content creation, search engines, chatbots, etc. From automated marketing efforts to content development, AI is being employed practically everywhere. Having a chatbot that can answer customers’ questions will be crucial for overall business success and a better customer experience. Through chatbots, you can set up automated conversations with your customers, recall previous consumers, and recommend new things based on their history and preferences. Chatbots can help you boost sales and brand loyalty. If your company can’t keep up with current digital marketing trends in-house, you can opt for a digital marketing agency to adopt all of the essential trends for your business.
Through AI, you can transform your online marketing to a new level by examining customer behavior and search patterns, as well as data from social media platforms to understand how users find your services and products. AI will also play a key role in content creation. Businesses can create content in seconds using AI, making
AI-generated content relatively affordable. AI has its built-in spelling and grammar checker which prevents human error. However, this isn’t to suggest that machines don’t make mistakes of their own.
As you may have heard, conversational marketing is crucial in 2022, as customers are increasingly expecting brands to respond to their questions quickly. And conversational marketing is possible with AI and its main purpose is to improve the user experience by using a feedback-driven strategy that encourages better engagement, more sales, and loyalty. Conversational marketing includes chatbots, personalized emails, videos, etc. Your customers love personalization. Consumers are 80% more inclined to buy from a firm that offers a personalized experience.
2. Video Marketing
The next essential trend is video marketing which has been and will continue to be very popular this year as well. 55% of people watch online videos every day, and 78% every week. In 2022, 54% of people want to see more videos. Video is an excellent medium for repurposing and republishing old content, as well as vice versa. Video marketing refers to the use of videos to promote and inform people about a product or service. It boosts engagement and provides a new way to reach your customers. Technology has made it exceedingly simple for people to watch videos and it became very easy for businesses to shoot videos.
3. Visual Search
Visual search is a new practice in which users can search by uploading an image. Simply said, visual search focuses on employing visuals to encourage people to conduct online product searches. Algorithms will take a picture of a product and produce purchasing alternatives for those goods or similar-looking ones. Pinterest, Google, and Amazon have adopted this new technology and are reaping the benefits. Visual search is preferred by 62 % of generation Z and millennials over any other new technology. You will have a leg up on the competition by adopting this trend.
4. Voice Search
Have you ever been too lazy to write something in order to receive information and instead relied on your virtual assistant to do so? You can see why your clients choose to use an assistant because they are lazy or don’t have a lot of time. The growing popularity of voice search has prompted businesses to reconsider their digital marketing methods. The ability to multitask, get immediate answers to inquiries, and make life easier are among the top perks customers mention for using voice speakers. Consumer spending on voice shopping is estimated to be approximately $2 billion now. Today marketers need to know how their customers search using voice to generate traffic and take advantage. By 2022, voice is predicted to be a $40 billion channel. Up to 43% of people who use a voice-enabled device use it to shop.
5. Influencer Marketing
Influencer marketing continues to be on top as it helps you reach more people and strengthen your market position. Users who follow their favorite influencers find out more about your business, your services, products, and your message through them. Influencers help you increase your brand awareness and visibility. Influencer product recommendations are trusted by 61 % of users.
6. Omnichannel Marketing
The goal of omnichannel marketing is to provide customers with a connected set of channels via which they may make purchases. Customers may be able to purchase your products via mobile apps, your website, in-store, or over the phone. Consumers will demand this type of service as more brands deliver it. Through omnichannel marketing, you provide better communication, increase brand awareness, boost sales, provide hassle-free shopping, increase customer loyalty, and make your clients happier.
7. Social Media Stories
Even though stories stay for only 24 hours, they are an essential feature to connect with your customers. You share not only content with your followers but also engage them, knowing more about their preferences. With that in mind, you can go live on stories, create polls to know better about your customer’s interests and expectations, add links, use location filters, talk about upcoming projects, and more.
These were some of the most common digital marketing trends in 2022; implement them in your company to thrive. Good luck!