Understanding The Importance Of Link Building For SEO Success


Search engines are made up of pre-programmed software languages. They work through crawlers, bots, and algorithms to understand the relevancy and fix authority. According to digital marketing experts, these algorithms take recourse to some fixed signals when identifying websites, understanding what they are all about, and showing it to internet users when they search for relevant terms through keywords. 

Link Building is a digital marketing strategy that involves business websites seeding content and their links on niche/related high-authority websites. For the most part, link building is considered as part of Search Engine Optimization. It is one of the many SEO strategies (for some the most important one) that helps in- 

  1. Driving targeted traffic
  2. Improving SEO metrics
  3. Achieving higher SERPs
  4. Boosting Sales Queries
  5. Increasing Revenues and Profits

In this resource article, we will look to understand what link building is all about. More specifically, we are going to focus on the importance of link building for SEO success. If you are looking to optimize your link building functions, please read what we have to say till the end of the article. 

Link Building: Understanding what is it all about

In order to understand link building, you first need to focus on what backlinks are all about. 

A backlink is a plus or positive point that is earned by your website every time some external platform or site links back to you. 

According to leading SEO experts from an Atlanta SEO agency, your website can earn backlinks when it gets them for home pages, product pages, blog sections, or even on your contact forms or landing pages. 

You need to understand that relevancy plays a very important role in helping you get the best of link juice. If you are linking to websites that are in the gambling or porn niches, you don’t stand to make any gains. Rather, you might get penalized because of the same. 

Link Building is a set of processes, techniques, and strategies that aim in acquiring as many links for a brand site from web pages in a related niche. 

For search engines like Google, every link from an external website is a sign of your website’s credibility. The more backlinks you have, the higher is your authority since so many related websites are giving you a positive vote (placing your website’s links on their platforms). 

Top Strategies for Successful Link Building in 2022

Everyone is in agreement that link building is by far the most important aspect of SEO. If you are looking to power your link building campaigns, we have a list of the best strategies for you. 

  1. Create Linkable and Resource Assets like Infographics- 

Have you ever wondered how authority sites like Forbes, Investopedia, or Entrepreneur build links? Surely, they must have to, if they want to stay on top of search rankings. 

The thing is they don’t. Rather, they create such high-quality linkable resources that everyone wants to link their content or site to them organically. 

If you want to build links, you can focus on creating great and informative content pieces (text, infographic, or images) to help acquire links organically. By doing this, you can rest assured that your platform will be building links. 

  1. Have a Well-Planned and Strategic Guest Posting Process- 

While there are many so-called experts that proclaim that guest posting is dead, the fact remains that it is not. In fact, guest posting far from being dead is alive and thriving. 

Yes, you should not expect much by way of 300- or 500-word content pieces. What you need to understand is the fact that strategic guest posting that uses long-format content, that is SEO optimized, and varies branded keywords with LSIs still will help you get great links. 

Here it is all about finding high authority relevant platforms and publishers in your niche and helping them with content. 

  1. Building Links on Social Media is a thing- 

Let us not discount the fact that social media platforms have become a major part of our personal and professional lives. 

In fact, there is a new subdiscipline called Social Media SEO that helps to understand the impact that social media has on SEO. 

Creating social media posts that can help users get redirected to your website is seen by experts as a positive sign of confidence for your website. You need to aggressively plan for this form of link building. 

In addition to the above-mentioned three link building strategies, you can also look at Broken Link Building and Brand Mentions to gain backlinks. 

Ways to Assess Link Building Performance

At the end of the day, you want to know whether the link you so tirelessly strived for is worth it or not. In fact, everyone wants to know the same. In this section, we are going to list down five ways that can help you understand this exact thing- 

  • Firstly, you need to look at the competence and metrics of the linking site. For this, you can check out the DA, DR, Spam Score, PR, and other metrics. 
  • Secondly, make sure that the website that you are linking to belongs to your niche and industry. Unrelated link building can get you penalized by Google. 
  • Thirdly, try to get as many Do-Follow Links as possible. While No-Follow Links should be also there to create a healthy mix, do-follow ones are important. 
  • Fourthly, it is important that you have links from multiple domains and websites rather than just one. The more mix you have, the richer will be your link building strategy. 
  • Fifthly, try to avoid building links on platforms that come under Grey or Black Hat. While building links here is much easier, it can invite strict action from Google. 

At the end of the day, sticking to the basics of creating high-quality content, spending time on building relationships, and pushing for relevancy can help you gain success with link building. 

The Bottom Line

In this article, we have tried to offer a comprehensive understanding of what link building is all about. Specifically, we have discussed how search engines like Google read links, shed light on some important link building strategies, and concluded with assessing the quality of links. If you have any doubts or questions that you would like us to address on the subject, please let us know in the comments section below. 

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