Search engine optimization (SEO) is one of the most crucial yet overlooked processes associated with digital marketing. SEO refers to a collection of tools used to increase a webpage’s search engine page ranking (SERP) and improve its online visibility. Business owners who aren’t yet employing SEO tactics as part of their comprehensive online marketing plans should read on to find out how to start doing so ASAP.
Choose the Right SEO Service Provider
Some companies try to handle every aspect of web design, marketing, and optimization under one roof, while other SEO services focus exclusively on helping clients optimize their websites’ on-page and off-page content. The best solution is to work with a provider that specializes in SEO or a marketing agency that outsources these essential and highly specialized services to a third-party provider that can give these essential tasks the attention they require.
When choosing a service provider, don’t be afraid to ask questions. Find out how long the company or the reseller it employs for SEO content and services has been in business, who will be working on the project, and what steps will be taken to boost SERPs and increase traffic.
Learn the Basics
Working with an SEO service provider means business owners don’t need to learn everything there is to know about search engine optimization. However, learning the basics makes it easier to work with experts in the field. Here are a few terms that clients might want to know to get business owners started.
- Queries are the words that Internet users type into search bars.
Search engines take those queries and match them with items in their databases to give users the results they want.
SERP, or search engine results page, is the page users see after they conduct a search.
Ranking is the ordering of the results on the SERP.
Crawling is the process used by search engines to discover web pages.
Indexing refers to the storage and organization of a site’s content.
Traffic is the number of visits to a website.
The list above comprises only a small number of the hundreds of terms used in the SEO industry. If business owners hear their SEO specialists use vocabulary that is unclear, they should always ask for clarification. SEO experts are, and should be, happy to explain their work to clients.
Have a Plan
The whole idea of working with an SEO service is to get help with driving traffic to a website, but developing the perfect strategy usually requires defining goals in a little more depth. One of the first things SEO experts usually do when they start working with new clients is to ask them about their companies’ short- and long-term objectives.
Most business owners want to increase brand visibility, improve the companies’ reputations, and drive traffic to their websites either to give them information or to sell them products. Defining target audiences, their geographic locations, and what the owners expect from the websites is a good start.
Enlist the Help of an SEO Expert Now
Small businesses often have tight budgets, but their owners shouldn’t assume that means it makes no sense to pay for help with SEO. Search engine optimization offers a high ROI both in the short-term and in the long run, so it’s worth taking the time and spending the money to hire an SEO expert.