Today, millions of people turn to Google for answers on various topics. Consumers also turn to Google to purchase, compare, and review products and services. Google relies on a combination of relevance, prominence, and distance to find the appropriate match for your search. Top-ranking sites enjoy more website traffic, translating to high sales volumes and revenues.
This piece uncovers five handy tips on boosting your website’s ranking on Google.
1. Publish relevant content optimized for SEO.
Publishing relevant and authoritative content is the key driver that determines a site’s ranking on search engines. Focus on creating high-quality content relevant to your niche to boost your site’s relevance and authority in your sector. Sharpen your web writing skills by identifying and including keyword phrases in all posts you publish.
Search engine optimization (SEO) entails getting creative with keyword phrases in your content to boost visibility for specific keywords searches. For best results, mention the keyword phrase in your title tag and within the body of your posts. Ensure your content is mistake-free.
2. Improve the user experience on your website.
Bounce rate, time on site, and pages per session are some of the top factors that affect user experience during website visits. You’ll enjoy more web traffic if you make your website intuitive and user-friendly. Users are also likely to stay longer on your site and browse other related pages if they find your site easy and fun to use. Online shoppers are unlikely to revisit a website with a terrible user experience.
Below are tips on how to refine the user experience on your website.
•Use appealing CTAs (calls to action). CTAs influence how users navigate your website. For your CTAs, use terms that drive users to take action. Ensure you demonstrate benefits users will enjoy by honoring the calls to action.
•Improve your page loading speeds. Web visitors appreciate a speedy and responsive online experience. Web pages with shorter loading times tend to have higher conversion rates than those with slow loading speeds.
•Create relevant and targeted headlines. The headlines you use in your posts should align with the needs of your target audience.
•Ensure your site pages are consistent. Apply a common theme in your font styles, image choices, illustration styles, and other design elements.
•Fix any broken links within your site. Links that bring up the 404 error will lower the quality of user experience and your overall ranking.
3. Make your website mobile-friendly.
A significant portion of web traffic comes from mobile phones. To rank highly on Google’s search platform, you need to optimize your site for mobile use. If users have trouble navigating your website on mobile platforms, your ranking will be affected.
4. Get more backlinks to your site.
A backlink is a link from another web page to the original web source. Google and other search engines use backlinks as a critical factor when ranking sites. Backlinks are a sign of authority.
Below are some ideas on how to create backlinks to your website.
•Include links to your website from your social media posts.
•Find posts that already rank highly on Google, then expand and improve them.
•Focus on creating “how-to” and “why” posts, as well as listicles. Be sure to embed videos and infographics to go along with your content. Posts with video and infographics will likely generate more backlinks than plain posts.
•Consider publishing guest posts on other websites and blogs in your niche area.
•Network with influencers in your industry by sending them links to your website. You can interview or contact them about an exciting post that they can link to on your site.
5. Reduce bounce rate.
Bounce rate is a web traffic analysis measure that shows the percentage of visitors who enter a site then leave rather than exploring other pages on the site. A high bounce rate may indicate poor content quality or users’ dissatisfaction. You can reduce bounce rates by building landing pages and making your site more responsive to users.
The Bottom Line
Increasing your business’s ranking on a search engine results page (SERP) is an excellent way to build brand awareness and business authenticity. Web visitors often think highly of websites that appear at the top of their searches.
