As most businesses have already learned, search engine optimisation (SEO) is a vital tool in attracting customers, increasing sales, and generating revenue. However, SEO is constantly evolving and because of this, you will need to ensure you stay on top of current trends. The strategies that you have used over the last few years may not be the most effective in 2022. To help you learn more about how you can reach your goals and boost your rankings, we have compiled a list of the most important trends you need to be aware of.
Core Web Vitals
In March 2020, Google developed its set of performance metrics called Core Web Vitals, with guidelines on page speed, responsiveness, and visual stability. They are focused on providing your website with more recognition and visibility by keeping it organised. As a result, websites that do not meet these guidelines are unlikely to see an increase in their search rankings. To ensure your website provides a great user experience, you can take advantage of the useful SEO services provided by Moda.digital in Edinburgh. A team of professional web developers can help your business improve your organic rankings, and make sure your audience has a superior experience.
Google EAT Principle
Google has often emphasised the importance of creating quality content. However, this has left many businesses wondering what quality content involves. In order to improve the quality of your content, you should refer to the EAT principle which stands for expertise, authoritativeness, and trustworthiness. These factors are crucial in determining whether your web pages deliver quality content. Developing buyer personas can help you understand the type of content that your audience values. Buyer personas are an integral tool that guides businesses in crafting content that is interesting and appealing to their readers.
Although mobile friendliness has been a key ranking factor since 2015, it is more important than ever to optimise your content for mobile devices. Due to the rollout of Mobile-First Indexing (MFI), the search engine will consider the mobile version of your website as a ‘primary’ version as opposed to the desktop version. Thankfully, Google has made it easy to assess the mobile friendliness of your site by using a simple mobile-friendly test. This allows you to check your page scores and determine if there are any issues to be resolved. It is critical to find out if there are any mobile usability problems that may be affecting your SEO efforts negatively.
Multitask Unified Model (MUM)
Multitask Unified Model (MUM) is another major Google algorithm release, which helps the search engine use contextual information and deliver more comprehensive answers. This is achieved through the use of artificial intelligence (AI) to understand information from a variety of sources such as text, pictures, and webpages. The aim is to provide users with the most relevant content and deliver better results in multiple languages and formats. As a result, Google has the potential to help users with complex search queries and tasks. Given its targets, Multitask Unified Model will redefine search relevance changing the ways in which people access and use information across the web.