4 Proven Strategies Personal Trainers Can Use to Gain More Clients


If you’ve got a passion for health and fitness and know how to get results, it’s only natural to pursue a career in personal training. However, being a personal trainer is, essentially, a sales job. Your success depends on your ability to market your services and sell them to potential fitness clients. 

Let’s talk about effective marketing strategies for personal trainers. What can you do to increase your clientele? How can you get the word out about your services?

We can help you answer these questions. Keep reading for a quick guide on fitness marketing. 

1. Create a Client Referral System

One of the best tools in your personal trainer marketing toolbelt is client referrals. Client referrals are pivotal to the success of personal trainers. Future clients want to see and hear first-hand how you were able to help other people attain their fitness goals.

Encourage your current clientele to refer new people by offering rewards. These can include discounted services, free months of training, etc. 

You should ask your clients to leave you reviews on Google, which you can transcribe to your website and social media profiles. This will add credibility to your skills as a trainer and result in more personal training clients.

2. Invest in Content Marketing 

Search engine optimization is one of the most important fitness marketing strategies for personal trainers. SEO is the coding used by search engines like Google to find relevant content online. This includes information, videos, images, products, and services. 

If you want your website to rank high on Google, start by creating a blog for your website and fill it with health-and-fitness-related articles. Use trending and niche keywords to target your ideal audience (potential clientele). 

Effective content marketing will present you as an authority in the field of fitness while simultaneously building a stronger relationship with potential clients. Just as importantly, it will increase your online visibility. If you need help with creating content, check out these health & fitness digital marketing services

3. Post Regularly on Social Media

Social media is a staple of health marketing for personal trainers. Use social media content to motivate other people to pursue their fitness goals. More importantly, showcase how you can help them achieve those goals. 

You can post before-and-after pictures of your current and past clients (with their permission), show videos of your workouts, demonstrate proper techniques, and more. 

Use organic posting and paid social media ads to generate hype, gain more followers, and attract new personal training clients. 

4. Use Email Campaigns to Hook New Clients

Finally, create an email list using your website and social media profiles. You can encourage people to subscribe by offering free workout programs, exclusive online content, and valuable discounts for your services. 

Once they’ve subscribed, you’ll have a direct line of communication. Then, you can stay on their minds by sending automated emails. 

Make sure your emails contain something of value to keep the subscriber engaged. Subtlely advertise your personal training services to convince your readers that they need you to help them reach their goals. 

Looking for More Marketing Tips for Personal Trainers?

Personal trainers can be wildly successful if they know how to market their services. It doesn’t matter how experienced or skilled you are at helping people attain their goals. Without a proper marketing strategy, you won’t gain new clients. 

Follow the fitness marketing tips listed above to jumpstart your success And if you want more marketing advice, stick around. Read through some of our other articles to find more valuable information.

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