Companies decide to rebrand for many different reasons, such as new management, taking the company in a new direction or updating the image of the company. However, when it isn’t done properly, a rebrand can be detrimental to the success of a company. Rebranding requires the investment of time and money to do successfully, yet for most businesses, the investment is definitely worth it in the long run.
Customers can find it disorientating when new branding comes out of nowhere, so it is essential that you get the entire process right. So, here are 4 tips to help you rebrand without losing customers!
Involve Customers In The Process
When you are considering a rebrand, having loyal customers on board and involved in the process will help them to adjust to the changes and feel like they have been considered. This can encourage brand loyalty, as it will show them that you care about their opinion and want them to be involved in significant changes.
If you have an email list, send out a survey to your customers containing different options for your new branding. Give a reward for completing the survey, such as entry into a competition or a discount on their next purchase. Not only will this familiarise customers with the new direction your company is moving in, but you will get extremely valuable information about what your customers like and dislike.
Invest In Your Rebrand
Before starting your rebrand, it is important that you contact professional companies who will be able to provide the best quality work to help your rebrand to be a success. Working with a branding agency Manchester or London based will ensure that the uniqueness of your brand is clearly communicated, and that the design of your branding is aligned with your core messages.
Branding agencies are able to do much more than simply design you a logo or website. The investment will definitely be worth it long term, as otherwise you could find flaws in the branding and the last thing you want to be doing is rebranding over and over again. Pay the money first time to get it right and you will certainly reap the benefits.
Make Rebrand Public
Once you have decided on your new branding, utilising the information gathered from your customers, it is important that you publicise your new brand so that the wider public are aware of the changes and can easily recognise your products or services.
To do this, utilise your press releases and social media platforms to gather interest whilst also being informative. Publicising your rebrand is especially important if you are changing your branding aesthetically. Try to make the advertising of your new brand engaging, as this will get people talking.
The attitudes of consumers can shift dramatically over time, so it is important that your brand keeps up with them. You need to make sure that you always put your core values of the company at the forefront of your branding to maintain your uniqueness in the marketplace. In the long run, the investment of professional help will certainly be worth it! As long as you involve customers in the process, invest in your rebrand and make the rebrand public, there is every chance of it being a success.