SEO is an ever-changing aspect of marketing. In the old days, it was easier to get your website ranking high. As more competitors fill the market, it becomes harder to find a spot on the top SERPs. Search engines respond by updating their ranking factors to help those who are more relevant to gain authority on their niche.
Starting from scratch, you may find it hard to get to the top. With the ever-changing algorithms, you may think that SEO does not work. Many people give up after months of effort trying to rank their sites on google and other search engines. What could they be doing wrong?
Follow me as we explore this journey of SEO. These five tips will dramatically change your SEO score and results and grow your business.
1. Google My Business
The search engine giant has a lot to offer to help you get the best spot on search rankings. Tools like YouTube, advertising, and business listing are some of the ways to reach your customers fast. With the help of a google ads agency, you can get more customers from search engines while building your SEO.
Google My Business is another solution for getting your business page on the web. The service works more like other business pages on social networks. You can display your contact details, business location (with a map), and web address. Google uses the information to list your business as a recommendation to people who are interested in local businesses.
Business pages come first on Google with maps. They show the location of your shop, the goods you sell, and your contact details. Furthermore, a customer can see directly on the map if your business is open at that time they are searching.
2. Use Links
You may have heard that links have no significance in SEO. That is one of the lies circulating online. There are “bad links” that can ruin your reputation. You should avoid spamming trying to create backlinks to your website. Building a relationship with high-authority websites and building quality backlinks will improve your reputation.
Outgoing links also play a crucial role in SEO. Ask many people, and they will tell you that linking out is chasing away your customers. On the contrary, external links indicate a well-referenced article. Google understands that your content is well-researched and ranks it higher on the SERPs.
3. Get Reviews for Your Products
Reviews can persuade customer decisions. When a customer leaves a review on your products or service page, others treat it as a personal recommendation or discouragement. It all depends on how people speak about you. You have to deliver outstanding services to meet or exceed customer expectations to capture their hearts and receive positive feedback.
But how do reviews impact SEO? For local businesses, Google uses reviews on your business pages to make recommendations. Whether you are running a page on Google My Business, social media, or Yelp!, you can expect a ranking factor according to consumer feedback.
International businesses get a better ranking when there are high star ratings on their product pages. Since Google includes the rating on the result, people will trust the site even when it is not at the top of the SERPs, and you will receive more traffic. Google encourages you to request customer feedback for your business page. Ensure that you respond to every feedback, and address the negative reviews prudently instead of hiding or deleting them.
4. Give Mobile Users Priority
The online market space keeps growing. As technology continues to gain penetration, people are turning to mobile search to find the products they need. Old web development methods are phasing out. Mobile devices should access your content fully with no distractions.
Mobile accessibility on your website contributes a lot to Google’s page rank factors. When developing your website, you should begin with mobile-oriented content before you move to large screens. You can as well employ a responsive design that adapts to the screen size of the device. You might have to eliminate or replace some items to ensure that your content displays well on tiny screens without obstruction.
5. Provide Value Through Content
In the old days, people used to write for robots. By then, the number of times a particular keyword appeared on your website determined how well you can rank. That was the only way to tell what topic you are addressing in your writing. But that has changed a lot. Today, we do not focus on keywords, but we write to inform and educate the audience.
Someone recently asked about writing six 500-word posts vs ten 300-word articles. He wanted to know if Google ranks you according to the number of pages you publish or the word count. Neil Patel describes the aspects of SEO copywriting. In short, you need long, rich, and informative content. Embed long-tail keywords to address natural language searches.
As a new business, it may be hard to establish online. However, be glad that competition means value in the market. You must grow your SEO score to get free traffic from search engines. Conquering SEO means lifetime growth with higher ROI.