How to Boost Engagement by Using Video in Education?


Video content is used by both educational organizations and companies offering employee training. It adds dynamicity, excitement, and engagement to both offline and online education. Most importantly, students find video materials in education more natural and less frustrating. Video helps them understand complicated concepts and retain information faster than ever.

With the rise of video content, the “show, don’t tell” technique has gained momentum. VR and AR technologies that usually go hand in hand with video are taking learner experiences to the next level. Learners can now acquire knowledge through action, words, thoughts, senses, and feelings.

This article teaches you a few simple tips on how to boost learner engagement with video content.

Personalize the Acceptance Process

When conducting interviews for your school, you can create a personalized video call with the students living in another location.

Video communication enables seamless communication among educational institutions and students. With it, candidates can get their chance to introduce themselves, irrespective of their location. They can do so without traveling far and losing time. 

During the acceptance process, you can use videos to greet students and congratulate them. That is an opportunity to add the human touch to your interactions and make your school more approachable.

Explain and Demonstrate

Many educators use video conferencing tools, such as Skype or Zoom, to do live lessons with students. While that is a great option for hybrid and virtual classroom environments, there are limitations to how far you can get with this technology. 

Your video connection with students depends on a wide range of factors, including internet bandwidth or students’ devices. Not everyone can join a live call and participate actively. Moreover, communicating with multiple students from various locations can be challenging. It can harm their engagement and cause distractions. 

For example, screen recording is a great way to get started with virtual education. You can make recordings while narrating the lecture. You can also add a bubble that records your face via webcam to make it easier for students to connect with you and the lecture.

The best thing about video recordings is that every student can watch and re-watch the lesson multiple times until they figure things out. That increases students’ independence in the learning process and boosts information retention.

Answer Questions Using Video

In traditional classroom settings, students can schedule consultations or raise their hands to ask questions. In virtual classrooms, getting fast feedback can be tougher for students. That is exactly where video can help.

For example, you can ask students to send you questions they want you to answer. Next, you can record the answers to these questions and provide clear instructions. You can also leverage live streaming to engage students while responding to their questions.

Provide MOOCs

Many renowned educational institutions and universities, including Harvard and Yale, use and share MOOCs (Massive Open Online Courses). MOOC-related content can benefit your educational organization in multiple ways. For example, it makes your school more available to students from all around the world. Most importantly, it adds flexibility to the learning process. 

Videos help you increase user engagement and help you respond to student needs more effectively. For example, students interested in physical education can take a sports online course. You can sign up for online instructions and watch top-notch coaches teach you how to improve at your favorite sport. 

Use Virtual Reality

Virtual reality and augmented reality are the future of education. They play a fundamental role in video learning. No matter if it is employee training or college education, VR technologies can enrich your videos and provide immersive user experiences. They enable experiential learning that allows students to gain practical knowledge rather than passively sitting.

Another example of using VR in education is holoportation. This technology uses 3D technologies to reconstruct entire spaces or even people. 

Assign Homework

Not many students are fond of doing homework. Instead of asking them to write an essay or read something, why not tell them to watch video content? Your students watch hours of video content every day, so why not use the same materials to improve your homework assignments? 

Another benefit of video content lies in engagement. If video content is interesting enough, students will watch it multiple times to obtain information. 

Over to You

The benefits of video in education are multiple. Probably the most important one is that it is available to everyone, regardless of their location. Most importantly, video is affordable and highly engaging.

Therefore, using video in education is not optional anymore. It is obligatory for all educators wanting to engage students and enhance the effectiveness of their lectures.

Learners now consume massive amounts of video content. Therefore, do not forget to hop on that train.

Any thoughts on using video to boost student engagement?

Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.

Leave a ReplyCancel reply