You might be an emerging e-commerce business wanting to have a more prominent presence online. Alternatively, you might own a small local business with family roots and values, wanting to become more visible in the sea of larger, more famous brands that are spreading across the world. In any scenario, you’re unlikely to be a jack of all trades, that is, a versed marketing expert that’s also remarkable at business management in hospitality or IT.
There might be some overlaps in your business leadership skills and those necessary to market your brand, but business management responsibilities likely take all of your time. So, naturally, most business leaders consider turning to a professional agency to handle their marketing. If you’re still unsure if outsourcing makes sense for your business, the following perks of outsourcing might help sway you in the right direction.
Collaboration eliminates the need to hire
Of course, some companies will always go for the hire, while others will opt for outsourcing right off the bat. Both decisions make sense, it all depends on your own business model and the level of expertise you require to effectively market your brand. A major advantage of outsourcing is precisely that: avoiding another arduous hunting and hiring process to find and train the best candidates for your brand.
Hiring the right marketer takes time, since you’ll need to post ads, interview candidates, sift through piles of applications, and negotiate with them before you actually find the right person. The process itself can be costly and time-consuming, and even then, you might end up with someone who will leave the post in a few months, or someone not fit to represent your brand. Outsourcing eliminates these issues and allows you to find an agency with the right talents to suit a diverse spectrum of your marketing needs.
Cutting costs across the board
Since you don’t need to hire and train an in-house marketing expert, you instantly save your business a decent portion of your budget. From advertising the available post to covering taxes, insurance, and benefits, you need to consider the cost of hiring versus the cost of collaborating with an agency.
If you have a limited budget, an agency can work with what you have and determine the best course of action for the highest ROI. That means that you can get the best marketing bang for your buck, allowing you to allocate your resources elsewhere and grow your business.
Expertise for reputation management
Marketing is so much more than attracting customers and engaging social media followers to boost sales and enhance brand awareness. Of course, those are some of the most vital goals of all marketing strategies, but marketing experts can tackle other aspects of your strategy, too. For instance, marketing experts can help your business with online reputation management through dedicated brand mention monitoring and data analytics.
That way, you’re not just publishing content and pushing campaigns, but you get an all-encompassing marketing strategy with a clear response strategy to handle negative reviews and other mentions of your business online. To do that, companies need teams of experts who work in unison to protect your reputation, whereas a single person will rarely be able to handle all of these complex tasks that fall under the scope of digital marketing.
Eliminating the risk of poor marketing decisions
Running a business involves a fair share of risk no matter what you do, but certain precautions can certainly help you reduce your exposure to risk for the long haul. Although publishing a poorly-written piece of content might seem harmless on the surface, it’s a reflection of your brand, especially if it gains negative traction, thus damaging your reputation as an authority in your industry.
There’s a very real need to make calculated, industry-relevant, and data-based decisions in your marketing strategy. Making mistakes is part of that process, of course, but learning from them and advancing is often possible only when you have a team of marketers continuously monitoring your campaigns and taking steps to improve each strategy on the go.
Leaving more time for your core purpose
Last, but definitely not least vital for the success of your business, you and your employees already have defined roles to handle and responsibilities to manage. Even though being a business owner means wearing many hats at any given time, embracing too many responsibilities can be detrimental to your overall performance and success. So, instead of taking on another list of tasks and filling your already full plate, you should consider hiring an agency to tackle your marketing strategy as a whole.
While it’s perfectly possible either to hire a marketer for your business or to do the work yourself, running a business today involves a wide array of responsibilities that leaves little time for such complex tasks such as marketing. Since marketing encompasses everything from graphic design, content creation, reputation management, to link-building, outsourcing to a reputable agency can be extremely helpful for businesses of all sizes and from all industries. Consider if such a decision will be helpful for your own organization and you’ll benefit from focusing on growth while experts handle your essential marketing needs.
About the Author:
Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. As a regular contributor at BizzmarkBlog, he enjoys writing and providing insight of the industry based on both practice and theory.