5 Tips for Startups on Using Social Media for Marketing


Did you know that over 90% of startups fail?

That’s not necessarily because they don’t have an awesome product or an outstanding service offer. It could simply be due to a poor digital marketing strategy.

You need to make sure you’re using social media to promote your company brand. Social media for marketing isn’t the same as posting anything online without a second thought. 

Check out our tips for marketing your startup company with social media below. 

1. Encourage User-Generated Content

As a company brand, it’s not always easy to connect with your audience. You need to encourage trust between you and your customers.

Social media is where you can truly interact with your consumers. But, no matter how quirky and funny your brand persona on social media, customers won’t be tricked.

You need to encourage user-generated content (also called UGC) to really improve trust on social media. This is when your audience creates content themselves for your brand.

Over 92% of consumers say that they trust UGC more than other kinds of media. Engage your audience to get them to tweet your brand or use your hashtags.

2. Collaborate With Influencers

Influencers are social media people who have a strong following of adoring fans.

They might make YouTube videos with countless views. Or, they could be posting on Instagram and immediately go viral.

You need to work with these folks. You can do this by scratching each other’s backs. Everyone benefits when you work together.

3. Know Your Audience on Social Media

You probably know that almost everyone is on social media. But, that doesn’t mean that everyone is on every social media network.

Selecting your social media platforms to focus your marketing efforts on can really make a difference to your success rate.

If your business is selling a product for a young and millennial audience, then you probably need to focus on Instagram. Yet, if your audience is even younger, Snapchat is a must!

4. Always Use Data Analytics

How do you know whether you’re doing things right or wrong without the data? You need to ensure that you keep tracking your progress with your digital marketing.

They are a bunch of free and pay-to-use tools available to give you the metrics you need to inform your strategy for social media.

These include tools for specific social media platforms, such as Twitter Analytics and Facebook Insights.

5. Get a Professional Social Media Expert

You might think that you can handle your social media account yourself. But, you should know better than that.

You need to get a professional social media expert to make sure you run a sound strategy for reaching an even bigger audience.

Take Advantage of Social Media for Marketing

Now you know our tips to make sure you promote your startup company across social media. You can’t cope without using this tool to reach out to your audience.

Do you want to know more about how to improve your strategy for social media for marketing? Check out our blog for much more advice!



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