Pinterest is a roller-coaster platform, changing and evolving in new and surprising ways! For this reason, it is essential that you familiarize yourself with the latest marketing strategies.
Something factual about Pinterest is that what might have worked last year may not be as relevant today. As a result, you need to be updated on the latest Pinterest strategies. In marketing, there is always room for improvement as well as an opportunity to learn something new.
Here are some of the best Pinterest marketing strategies that will help your website flourish in 2020.
If you own a business website, no one should remind you of how popular videos are. You can come across these videos on Instagram, YouTube, or Pinterest. The good news is that they are even getting more useful.
If you are still among the few which have yet to try out creating video pins, 2020 is the perfect year to expand your dreams! It is simple as you can film one as well as use video editing apps to create one. However, be careful and ensure that you don’t give all your secrets in it; leave a yearning for everyone to want more.
Keywords are quite relevant as they help in finding your content. That is the reason why everyone is required to use them in their profile and pins. However, the key determinant is on how you get to use them.
The first way is by ensuring no keyword stuffing; Pinterest does not encourage that. Secondly, ensure that you write in a friendly way as you give a vivid description of your pin. Lastly, use keyword.com to track your SEO efforts.
In 2020, hashtags are a big deal in Pinterest marketing. This is because they help in understanding what your pin is about, and as a result, the algorithm recognizes the pin immediately.
Hashtags are also vital if you have users who use hashtags to search. However, for hashtags to be relevant ensure that; a reasonable number of relevant hashtags are used (2-5), they are specific, and they are not too many to avoid being spammed.
Optimize pins for mobile
Factually, a majority of Pinterest users use their mobile phones. This means that the number of users who view your pins via desktop is minimal. As a result, you should ensure that your pins are compatible with mobile phones.
Some of the tricks are one, to ensure that your fonts are big enough. Secondly, use an app that gives clear graphics on the phone. Lastly, always cross-check with your phone before posting your pins on your website.
It would be best if you remembered that most of the Pinterest users start pinning some of the ideas a few months before the actual holiday or event. Therefore it is advised to pin some of the seasonal items as early as 50 days in advance. So start pinning now for spring and spring related themes and plan for summer.
Pin regularly and consistently
Just like Facebook and/or Instagram wants you to use their platform continually, Pinterest demands the same from you. As a marketer, avoid the habit of introducing a bunch of new pins in one shot. They should be space out.
If you have difficulty staying consistent in pinning, you could use tools that help you choose or make a queue of the smart times to pin. This means that you will not be manually required to make the posts.
Reply to comments
Pinterest has made it possible to find all the comments made on pins. Once you come across these comments, ensure that you respond to all of them!
This is because maximum engagement shows Pinterest that your pin is actionable and will improve your pin search as a result.
Clean up your Pinterest boards
If you have myriads of pins, you already know which ones are valuable or otherwise. All you need to do is to click on the board to see the number of repins that each pin amassed. Depending on the data you get, you can archive the low performing boards, and create new ones as well.
Pinterest is one of the most interesting platforms to double your marketing. Considering that myriads of users are flocking there to find new items, do not let this opportunity slip out of your way.