Should You Pay A Marketing Firm To Help Market Your B2B Service?



Why hire a marketing firm when you can just as easily market your B2B service on your own, right? Wrong. Here’s how marketing pros can really help you shine.


61% of B2B marketers state that generating high-quality leads is their biggest challenge.

You may agree with this, and you might feel as though you need to hire a marketing agency to help you improve lead quality.

That said, you might have some doubts when it comes to hiring an agency, and you might not be sure if it’s the right solution for you.

This post will help you figure out if it’s a good idea to bring in a marketing firm. If you’re caught between using an agency or keeping everything in-house, you’ll soon learn which option is best.

Let’s begin!

How Much Time Do You Have?

The first thing you need to ask yourself is how much time you have to spare. 

This is because marketing can be very time-intensive, and if you don’t have any spare time, you probably need to hire a marketing agency. 

For instance, if you want to create a content marketing campaign, you’ll need to spend a lot of time creating the content. You’ll also need to spend lots of time reaching out to influencers so that people know about your content. 

A marketing agency will do all this work for you, and this then allows you to focus on other aspects of your business.

How Much Can You Spend?

The size of your marketing budget is also going to determine whether you can hire a marketing agency.

This is because the best marketing agencies tend to cost upwards of $1,000 per month.

However, when you hire a marketing agency, you’ll often need to pay for certain marketing costs, in addition to the agency fee. For instance, if you’re hiring a marketing agency to run PPC ads, you’ll need to cover the cost of the ads. 

All of this can amount to a lot of money, and so you need to be realistic with how much you can budget. If you can’t put aside the right amount, you’ll probably need to do things on your own.

If you’d like to get a quote, this marketing company has compiled a list of agencies you can contact. If you tell these agencies what you want to achieve, they should be able to provide you with an accurate price.

How Are Your Current Results?

Your current marketing results will also determine whether you need to hire a marketing agency.

If your existing campaigns are doing well, you might not need to hire an agency, as there’s a good chance you know what you’re doing. 

That said, if your current results are poor, you should bring in a marketing agency. With their help, you should end up with some successful campaigns, even if you don’t personally know much about marketing. 

Will You Hire a Marketing Firm?

If you’ve come to the conclusion that hiring a marketing firm is a good idea, make sure you don’t rush into things. There are many marketing agencies out there making false promises and you need to be wary.

If you can, try to ask for case studies before hiring an agency. While they’re not the perfect solution, case studies can be incredibly helpful when trying to tell the good agencies from the bad.

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