Photography and advertising have long been linked with one another. Photography helps to connect with the audience and develop emotional bonds. An image speaks authentically and impacts a component of collective humanity.
Fortunately, today’s digital solutions have enabled businesses to leverage the power of pictures and create compelling, inspiring, and impactful advertising. When you use this with a cohesive campaign, photography’s visceral and direct qualities will drive conversations and maximize your ROI.
With this in mind, you must understand the difference between advertising and commercial photography. Although used interchangeably, the two terms are not the same. Understanding the difference will help you polish your marketing strategies. Both commercial and advertising photography is used to promote business. The intent and purpose of the crafts are, however, different.
Elements of Commercial Photography
A professional commercial photographer captures photos of models, buildings, artifacts, landscapes, and merchandise. These images are used for promotional purposes in advertisements, books, reports, catalogs, and other places of interest. Commercial photography devotes the entire photo shoot to your product or service.
Think about the images you see on the internet. When you search for a particular product, you can see several pictures that are displayed as a part of your search result. This is a perfect example of commercial photographs. These images showcase the essence of a product in the best possible manner. It wouldn’t be wrong to state that commercial photographers are similar to artists. They unfold a captivating story by using colors, lighting, framing, and stylish images.
Elements of Advertising Photography
Advertising photography captures the emotion, feelings, or mood that a particular product elicits in the viewer. Like commercial photography in Toronto, advertising photography also appeals to viewer’s instincts and compels them to buy the product. Irrespective of whether the images are trendy and beautiful, the ultimate aim of advertising photography is to make the viewers buy.
Differences in Style
Commercial photography offers a dignified framing of the images. This feature ensures that the viewers do not stray away from the product in focus. As a result, styling, background, and lighting have a neutral effect. Advertising photography, on the other hand, resorts to stylish, bold, and inventive framing techniques.
It aims to capture viewers’ attention and evoke specific emotions in them about the product. Hence, technologies used also varies in the two photography methods. A commercial photographer may not use dazzling light in the shoot because it can overwhelm the product.
Differences in the End Users
End users are also different for commercial and advertising photography. Most often, images captured by commercial photographers are used for promotional purposes. As such, retail businesses are their primary concern. But commercial photographers also cover residential properties. Homeowners, real estate managers, or architects also form a part of their client base.
For instance, consider you own a comic book store. Now, if you want to showcase the display room of your artist, then you hire a commercial photographer.
On the other hand, imagine you won an auction for a rare issue of the comic book. Now, you would want an advertising photographer to entice others to buy this issue from you.
Types of Product Photography
Now that you know commercial photography in Toronto involves products, its time to dig deep into how these products are showcased.
Simple Studio Product Shoots
This simple technique portrays a clear image of the product to the user. It displays product in limelight, and gives a brief idea on the product’s composition. Your customer can get a first-hand information on your product and make sound purchase decisions.
Using a Scale to Display the Size of Your Product
Creating a scale is a photography technique that defines the product size to the viewer. It will give your customers a feel of how the product looks and how it can be used.
Grouping products are a way of providing options to the user. It is also a way to depict the shape, size, and variety of the products on offer.
Lifestyle Action Shots
Some products can be photographed ‘in-context’. They will be depicted in real-life circumstances and the viewer can get a clear idea of the product’s practicality. You can even create a web page with the in-context aspect of your product. Lifestyle images are similar to in-context ones. Here, the focus is only on the product only. It allows your customers to decide whether they want to purchase your product or not.
Why Should You Choose Commercial Photography?
Starts the Sales Cycle Early
Having an excellent display of your products can entice customers. You are not only advertising but also showcasing your commitment to providing top-quality services and products. As such, commercial photography is vital for the early start of the sales cycle.
Adds Uniqueness to the Brand
Commercial photography is unique; in that, it helps you stand out from the competition. Stock pictures or marketing strategies often fail to establish a sense of localism or humanize the company. Commercial photos can help you connect with customers and achieve a sense of satisfaction.
Portraying an excellent image can never be truly erased form your customers mind. Commercial photography is the only option that can help you achieve business goals through powerful visuals.
About Ashly William:
Ashly William is a freelance writer, with years of experience, creating content for varied online portals. Her content is published on many national and international publications. She loves to write about Education, Business and Arts.