Humans are visual creatures. Not only can we process images 60,000 times faster than text, but we’re also more likely to remember content with pictures than the one with plain text. This is why the only sure way to stand out in the oversaturated digital world is to use powerful visual content that will resonate with the audience and improve your visibility.
A strong visual content marketing strategy can increase customer engagement and help you build a memorable brand identity. There are many ways to employ visuals to get your message across, and one of the most effective ones is using clickable social cards.
Social cards consist of an image and descriptive text, but unlike regular image posts that simply expand when you click on them, social cards send users directly to the landing page of your choice. Clickable social cards can be posted on all major social media platforms, including Facebook, Twitter, LinkedIn, and Google+.
Some of the proven benefits of using social media cards include higher engagement rates and more traffic from social networks. Using social cards is easy, but creating them from scratch can be both tricky and time-consuming. This is why it’s a good idea to use an online tool such as AnyImage to help you create clickable social cards in seconds. For more info on this useful, free tool, check out the infographic below.