Content marketing is a time-tested strategy used by businesses and digital marketers all over the world to capture people’s attention and turn them into regular customers. Nowadays, however, publishing terrific content on your blog isn’t enough to win audiences over; you need to make them fall in love with your written pieces― and fast! So to help you out, here are five steps to follow that will stir their interest within ten seconds.
Make Your Headlines Catchy
First, you need to craft a good title for your article. This can range from headlines that promise readers something awesome to those that can instantly pique their interest. However, according to an analysis made by Conductor, titles with numerals on them still make the best ones. They argue that it gives readers something substantial to hold on to, and it offers them definite and different ways to solve their problems. In any case, there are loads of ideas you can create headlines for your articles. Just make sure you use the one that would catch your audience’s attention the soonest.
Give Readers What They Want
Instead of using those crappy one-liners you learned in high school and from those annoying door-to-door vacuum cleaner salesman to win over potential customers in ten seconds or less, you should rather dish out something they want. Good info helps establish your reputation and build your authority, making you and your articles irresistible. So share information they too tempting to ignore, offer them tidbits of advice they’ll find compelling, and what-not.
Use the Element of Surprise
But you shouldn’t neglect how you present your assets to your audience just to give out high-quality information. In short, your written pieces need to sweep them off their feet using surprise. Doing this comes in a wide variety of ways. If you’re writing a blog article, it must make your website look good. If you’re using digital marketing for real estate purposes, you need to craft a well-polished and easy-to-read templates that will make the houses you sell attractive. Just keep in mind that your goal is to make them fall for your article in ten seconds or less.
Talk to Your Fans
Chances are, some of your audience have already read your previous articles, and they know what you’re made of. They’ve probably also made a few comments on your work, or perhaps shared it with their friends. When this happens, you should make sure to respond to them, thanking them for reading your piece as well as showing them that they can always count on you. Don’t leave them hanging, unless you want them running into the arms of your rival sites.
Rinse and Repeat
Last but not least, repeat steps one through four. Building your blog’s reputation and authority through writing takes time and effort, even if your content has high quality. Gradually, though, it will establish you as a credible source of information. So be consistent in delivering pristine and compelling articles to your audience.
Follow These Steps Now!
Catching the attention of potential customers through content marketing has never been more challenging than it is right now. With the steps dished out above, though, you’ll be able to grab their interest in ten seconds or less!
Featured Image: Pixabay.com
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.
Super tips, Edwin! Ponder your title and lead in sentence. I use a hook with a wild travel story of mine to reel ’em in sometimes 😉
Yes, yes. grab them quickly. What I’ve been doing for a few years in my blog posts is publishing a quick summary at the top, in big bold letters. More a teaser than a summary, I suppose – whatever it takes to give people a reason to keep reading. For example, from a recent post:
“Excellence is like magic. You can’t measure it, but you know when you have it and the results are miraculous. Here’s how you can achieve excellence.”
The headline is most important, for sure. That gets them to your content. But you have to give them something more to get them into your content.