How to Create More Effective Videos for a Business Social Media Presence

 How to Create More Effective Videos for a Business Social Media Presence

Almost every business nowadays is fully aware of the potential of social media, and how important it is to have a presence on platforms such as Facebook, Instagram, and Twitter. However as much as these platforms will let you publish content in the form of text or images, both of those don’t hold a candle to the performance of video content and the sheer reach and engagement it can provide.

That being said creating videos for social media can be a bit of a minefield – particularly for the uninitiated. Odds are you may even find that the videos you publish fail to reel in viewers, are rarely shared, and have a muted response in general. If you want to create better videos for a business social media presence, here are a few things that you should try:

Plan the purpose for every video that you intend to publish on social media

Before you create any video, make sure you plan exactly what its purpose is supposed to be. Some of the more popular types of videos that businesses use include product demonstrations, how-to guides, brand culture videos, interviews, and so on. Each type of video should have a specific purpose, such as to promote a product, build a brand identity, or help customers solve a problem.

Make sure your videos are around 1 minute long at most

The attention span of viewers on social media tends to be low, and after about a minute you’re going to start to lose viewers. As such you should create videos that are short, concise, and straight to the point – and if they are still much longer then split them into separate topics.

Tap into the viewers emotions

Do you know why funny, sad or inspirational videos tend to get more shares? It is simply because they tap into the emotions of viewers. That is something that you should learn from, and try to make sure that each video you create evokes a particular emotional response.

Take advantage of analytics

To really start creating more effective videos, you need to take full advantage of analytics. In other words you should be tracking the performance of each video, figuring out what works and what does not, experimenting with different approaches, and evaluating your results. By using analytics you’ll be able to incrementally improve the effectiveness of the videos that you publish on social media, and in the long run will end up having greater success.

If you want to create videos for your business social media presence by recording your screen, you’ll need to have a decent screen recorder. Two of the more popular options are Movavi Screen Capture Studio and CamStudio – though they are very different.

As you’ll realize if you read any CamStudio review, it is a nice little free app that has the basic features needed to capture videos but not much else. On the other hand Movavi Screen Capture Studio is a more robust screen recorder, with better recording features as well as its very own built-in video editor that will help you create the sort of professional-looking videos that work well for businesses on social media.

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