Do you think your company could be looked upon in a better way? If so, you need to look at ways of raising your business profile. I’ve put together a quick checklist for you to get you started. Read on to find out the six steps you should take to raise your company profile.
Invest in a strategy
Your first step is to decide exactly what you want to achieve from raising your company profile. Are you looking to make more sales, or do you want better brand awareness? Everything you do from here on in has to meet the objectives that you set, as it will form the basis of your plan. Make sure that everyone on your team understands their roles, and what they can do to help. Also make sure that your objectives are “SMART”; specific, measurable, attainable, realistic, and timely.
Refine your USP
All successful companies have a defined USP – a unique selling point. It’s what separates them from the competition, and lets their customers know what they do, and how they are different. It’s important to refine this message as much as possible, so you can say what your company does in one simple line. It is your company’s elevator pitch and it should be clear and concise.
Stand out from the crowd
Whatever your business may be, you need to make sure that people can find you and see how good you are. That can be hard to do as there is so much noise and potential customers are constantly being bombarded with messages. If you have a website – and in today’s digital world you should – your website has to be pretty hot and rank well. You may want to consider SEO firms like Fort Worth SEO that can help you gain traction and improve your Google rankings.
Become an authority figure
Wherever possible, make sure that people are aware of your knowledge. You can do this via a company blog, offering hints, tips, and opinions on industry developments. It’s also worth approaching media sites or popular industry blogs to see if you can write guest posts, or get a feature article published. You can spread out into broader territories, too. For example, if you are a tiling company, don’t restrict yourself to approaching DIY blogs. Also, think about contacting home design or lifestyle magazines. Look for opportunities to helps others and expand your reach.
Find brand ambassadors
Of course, there is only so much you can write about yourself before people start tuning it out. So, find some brand ambassadors for your products. Contact bloggers and journalists who cover your industry and let them use your product in exchange for a review. When their audience hears that they like your product, it is a trusted recommendation, and your name will grow in stature. And if you receive a less than favorable review look at what you can do to make the situation right. Offer a replacement, look at the feedback to see if there is something that you can do to improve the product.
Always be professional
Finally, make sure that you maintain a professional sheen for your company. Look for ways to go above and beyond, be more available to customers and conduct yourself in a proper and ethical fashion. Your image is everything in business, and while not everyone cares about it, most people do – even if only subconsciously. You will attract more business than before if your image is professional and one that others can rely on.
Put this simple six-step plan into action and you should find yourself with a much better profile than before. And, once you get it – make sure that you don’t lose it! Good luck!
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