Okay, so what is a webinar? Good question, because a lot of readers will be thinking the same thing. A webinar is a seminar that is on the Internet, and they are a great source of advertising for businesses. Instead of having to organize meetings for people to attend, you can talk to them from the comfort of your office. And, they can listen from the comfort of theirs. The money and time that you save from a webinar is significant, not to mention the fact that they are very effective. So, if you don’t use webinars, where do you start? And, how can you use them effectively?
Invest In The Right Software
First thing’s first – you need the right technology. Look for the best webinar software on the market that you can afford to use. The best thing to do is to research the relevant software and see which one you like the best. Head online and search Google and you should find an array of products. Look for reviews and ease of use. Check if you will require special equipment. From my experience participating in different webinars, it pays to have a good microphone and a headset so that you can be heard and also to hear others if it is a multi-person webinar. I would also suggest doing dry runs to get familiar with the process and how everything works. You can ask family and friends to participate so that you can practice.
Take Advantage Of Alliances
Marketing always goes better when you are talking to someone who has the same interests. Why? They tend to be the best clients because they can see the benefits of what you are offering for themselves and their company. When you talk, they don’t have to imagine how what you are saying would work because it is automatically relatable. Obviously, you want to promote your product, but they want to see how it will work for them, and how it will make their company better.
Remember That Is About The Audience
The webinar is not about you as you are not the one who is going to invest in the knowledge that you are sharing. The only way that people part with their money is if they see the benefits and value that you are offering. Otherwise, it will stay firmly in their pocket. When you are droning on all about you, you will quickly lose your audience. It is best if you talk to them about their goals and their dreams, and then offer them reasonable solutions to their problems. This may require getting questions and information from people that register beforehand so that you can tailor the webinar to their needs. Then, they can take action on what you present. The end of the webinar should show how your product or services are the best ways for them to take action. It is simple, yet very effective.
Generate Leads With Time
Before you hit them with the final webinar pitch, you want to build a buzz around your brand. When the time comes to hold the webinar, potential viewers will be more aware of your brand and will be more likely to enroll in the webinar. In this regard, time is your best friend. By giving yourself plenty of time to prepare, you can start to generate leads and popularity. If, after several weeks there is a lack of interest, you can cancel and go back to the drawing board. Six weeks to two months is a healthy amount of time.
2015 is the age of the webinar – make sure you and your business understand and know how to take advantage of this trend.
Photo Credit: Bigstock