How Your Business Can Improve Its Image With Clothing


President Obama, Mark Zuckerberg, Steve Jobs, Matilda Kahl, Albert Einstein, Karl Lagerfeld. What do they all have in common? They all wore/wear the same outfit everyday for work and they are all are considered to be very successful, creative and productive. There is a lot to be said about a capsule wardrobe; from helping with decision fatigue, being less expensive, to creating a feeling of being put together and less stressed. What about taking this concept one step further and implementing it company wide?

Did you know that corporate clothing can improve your company’s overall image?

Why Corporate Clothing?

Some businesses like to invest in work wear for their employees for a variety of reasons. Some do it for practicality. Other businesses do it because it helps to build the corporate image and brand. Work wear suppliers say that corporate wear can bring staff together as a team, enhance the company image, and increase sales.

How Can a Corporate Uniform Help Your Business?

A professional, well put together look shows that your employees are ready to do business. Customers can’t help but be impressed by a well-presented staff member, donning corporate wear.

There are practical ways, too, that corporate clothing can help make the running of the company smoother and more efficient. In a lot of companies, varying colors and styles of work wear from workwear suppliers are used to differentiate employees and their roles as well as levels of responsibility.

Why You Should Consider Corporate Clothing For Your Business

  • Sense of Belonging

When your staffs wear corporate clothing, they can identify more strongly with the brand they represent. Wearing the name or logo of the company you work for can have a great impact and encourage staff to continue promoting the company.

  • Sense of Equality

When corporate clothing is implemented, staff cannot come to work in high fashion ensembles as there is no need to compete on the basis of personal style. Uniforms work to level the playing field; everyone looks neat, tidy, and professional. In turn customers find it easier to approach employees and it keeps your organization at the top of their minds.

  • Visibility

Corporate wear is a powerful brand builder. If employees spend time outside the office where there are members of the public and potential clients, staff are able to advertise the business.

For example, in retail outlets, corporate outfits help make staff members easier to identify. This in turn helps them to address customer queries more easily and they can support improved customer service while improving sales.

  • Pure Simplicity

Sometimes the easiest way to make sure that people wear appropriate clothing at work is to provide the work wear. Corporate clothing and uniforms can help simplify how safety concerns at work are addressed, such as through providing high visibility clothing, safety boots, and hard hats.

How Can You Boost Brand Image?

Corporate wear helps to boost your company’s brand image, increase sales, and increase productivity. Uniforms and corporate clothing help keep staff dressed professionally, looking presentable to management and to the public.

Professional Appearance

Uniforms help employees project a consistent professional image for the company, signalling that you’re all about service and quality.


Employee work wear that has your business’ logo, colours, and employees’ names quickly transforms your staff into moving billboards.

Customer Trust

Employees that wear corporate wear instil a sense of trust in current and prospective clients and the services or products they provide are perceived to be of better quality. As for customer service, staffs in corporate wear are easier to identify by customers looking for guidance, advice, and service.

Overall, putting your employees in corporate wear can do wonders for your company’s brand and image. You create the impression that your company cares about quality and image, and that will pass on into your services and products. Staff will be proud to work for a brand that takes such care, and customers will remember your company and brand.

Photo credit: Andrew Stawarz via Flickr


  1. allipolin – Australia – Founder & CEO of Break the Frame, LLC I am an Executive Coach, Leadership Consultant, Trainer, Team Builder, and Speaker from Northern Virginia currently living in the Australian Outback.
    allipolin says:

    Uniforms and corporate branded attire are the norm where I live. Thanks for the insight on why that is!



    1. Chantal Bechervaise – Outaouais Region - Canada – I blog about everything surrounding the world of work and how it intersects with personal life. Topics include: HR, Leadership, Social Media, Technology, Work-Life Balance, Employee Engagement, Workplace Culture and Achieving Success and Happiness. It is all about your own personal balance and what is appropriate for you. I also love the outdoors and reconnecting with nature.
      Chantal Bechervaise says:

      Thanks Alli for your input!

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