If you were asked to name brands of potato chips or soda, how many do you think you could name? As importantly, when you purchase, do you usually buy the same brand of chips and soda? The business world spends loads of time, money and energy creating compelling brands. Your company’s brand is important to your success. It is what establishes and maintains an emotional connection to your clients. It shows them the business’s human side, which is relatable and facilitates loyalty.
Sometimes businesses must rebrand. They could be many reasons for this, including new management, an outdated image, international growth or the development of a bad reputation. When this step is taken, a company-wide sense of urgency could follow. There should also be an injection of excitement because rebranding can help make you more relevant, more competitive and, ultimately, more profitable. There are several things you should focus on when rebranding your company.
1. Revamp Your Logo
Your logo is like the face you show to the public. It should generate trust in your products, while, on the other hand, nothing about it should repel potential customers. If you sell the greatest product on earth, but your brand has developed a bad reputation somehow, you’ll see the results in your sales.
A proper brand logo is the foundation of your brand’s identity and makes you a singular entity among the competition. It facilitates customer loyalty and it is what’s come to be expected by consumers when looking for your products. A strong logo is attention-grabbing and makes a powerful first impression.
2. Aquire a New Voice
The spokesperson for your brand has been described as the gatekeeper of your brand’s reputation and offers perspective to the public. In the 1950s, many brands were spoken for by men but this has changed dramatically over the years. Today, spokespeople can in all forms, including geckos.
The fact is that folks trust a person who talks to them more than they trust a faceless corporate entity. A spokesperson can engage in rhetorical interactions, employ tone and personality and deliver critical news to your audience in a way that they can appreciate because it feels like they are speaking to each audience member.
3. Advertise Your New Self
Once you’ve hit on your new branding and messaging strategies, you need a marketing campaign that will introduce it to the public. While low code platforms may provide rich customer experiences, loads of other cyber-opportunities must be taken advantage of.
Your website should show off the new branding with a new look and feel that mirrors the new messaging. A social media campaign is a powerful tool for rebranding because it’s like a continuously running conversation. By posting often, your customers will soon re-identify with your business, while new ones are hopefully drawn in, too.
4. Redefine What You’re Offering to Your Customers
Consumers have a lot of expectations today and these expectations, to some extent, drive the market. Brand reputation is a big deal and the things that a brand stands for bear some of the weight of potential sales.
Moving towards sustainability is one of the most salient and common strategies that brands are employing because consumers have expressed their desire to do business with entities that care about the environment.
5. Listen to Your Customers
As you’re unfolding your rebranding campaign, consider taking real-time feedback from your customers. As important is to reply to them. Acquiring customer opinions can be done in many ways, including:
- Social media
- Customer feedback surveys
- Email and customer contact forms
- Exploratory customer interviews
- Live website presence
Rebranding is an exercise in embracing the future. Whether a business thinks that the public has become bored with the previous brand, there’s been a merger or some kind of crisis to overcome, rebranding is a generator that powers growth by way of a new marketing philosophy.
