How to Evaluate if the Upcoming Trade Show Is Worth Vending At


As your business has continued to grow, you have now reached a point where you may be thinking about attending your first trade show. While on the surface it can seem like a way to get your company and its products or services in front of thousands of people in a short period of time, there are some factors you should consider before attending. To evaluate an upcoming show to determine if it will meet your needs, keep the following things in mind.

What Is Its History?

Before you attend any trade show, look into its history. Is it a trade show that gets plenty of advertising beforehand? Is it located in a venue that is well-maintained and suitable for such an event, such as having plenty of parking and is easily accessible? Finally, if you know others who have attended the show in the past, ask their opinion. Even if it’s one of your competitors, chances are they will give you their honest take on the show.

Does It Have Enough Space for Your Exhibit?

If there is one thing you don’t want at a trade show, it is setting up your exhibit in a place that is too small and has vendors and attendees on top of one another. In this situation, most people won’t be too eager to stop and talk with you about your company. Thus, before you get your portable printed display from a professional company like Lightbox Shop, make sure you’ll be able to set up just the way you wish. That way you can maximize the design of your booth while ensuring that everything will fit.

Will Your Target Audience Be in Attendance?

Should you attend a trade show that is not geared primarily to your company’s target audience, even your best efforts will be in vain. Since your goal at a trade show is to impress customers and line up working relationships with new vendors and others, make sure your exhibit will be seen by those who need to see it the most.

Is It the Right Time?

Finally, consider whether or not an upcoming trade show will be held at a time that allows you and your company to take full advantage of the show. For example, if your company will be debuting a new product soon, you may want to skip this show in favor of another one a few weeks or months later. By doing so, you won’t waste time and money attending two trade shows, of which only one will actually be beneficial.

By keeping these tips in mind, it will be easy for you to determine which trade shows will help your business the most.

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