Without marketing, your business cannot have success in its field since your business builds brand awareness and converts leads primarily through successful marketing strategies. Thus, when you create marketing strategies in-house or hire businesses to do the work, you should be careful and attentive to make the right choice.
But what if you have a small business with a limited budget? Small businesses frequently can have tight financing, which can prevent the promotion of their companies. The importance of proper marketing is greater than ever when you lack budgeting resources because the wrong implementation will waste your money and lose the competition.
Then what are the ways to market your business on limited finance? Here are five powerful ways and marketing ideas that can help you grow your business.
Boost Social Presence
Now, the majority of people spend their time on social media. Going digital is the first step that you should take. If you have a small business that wants to build brand awareness, then boosting social presence is essential for your success. Compared to brick and mortar businesses, online businesses provide many low-cost marketing strategies to promote your company.
With that in mind, you should create business accounts on prominent social media platforms, including Facebook, Twitter, Linkedin, Instagram, YouTube, etc. Through social media marketing, you can publish content on social media platforms to engage your followers and address their questions. Boosting social presence helps you generate leads, convert them into customers, and drive traffic, increasing brand awareness. You can opt for digital marketing and PR agencies in Toronto to work with professionals in the industry for added benefits.
Remember that if you want to boost social presence, you should:
- Open accounts in the most popular social media platforms (e.g., Facebook, Linkedin, etc.).
- Write blog posts, then share them on your platforms to drive traffic.
- Have a conversation with your followers and address their questions.
- Run engaging polls.
- Create easy-to-digest posts, including carousels, quotes, videos, etc.
- Be regularly active on social media.
- Tag your loyal customers and neighboring businesses on social media to increase organic reach.
- Use specific hashtags, including location-based hashtags (if your business is local), custom hashtags, etc.
Create Engaging and Relevant Content
How can we imagine social presence without engaging content? When you create your website, make sure it’s SEO-friendly. SEO helps you have higher rankings in Google, boosting your brand awareness and generating new leads.
When you create valuable content, ensure that you give answers to your customers’ questions and concerns. You can promote your content by writing blogs, shooting videos, sharing data-rich infographics, doing guest posts, hosting podcasts, and much more. Through content, you get organic traffic and boost brand visibility.
For example, guest posting (writing content for other complementary websites) is one of the most powerful ways to market your business. This is a crucial way to make people know about your company and boost leads. When you write relevant and valuable content and then share it on websites that have traffic, you build your brand credibility, showing that you have enough expertise in your industry. By being a guest blogger for another company’s website, you boost your SEO ranking because guest posting drives traffic, builds relationships, and provides natural backlinks.
When you run out of your ideas, you can repurpose your content, turning your blog post into a podcast.
Offer a Referral Program
Market your business by using referral programs as they make money and bring new leads into your business. The importance of these programs is that they promote your business by word-of-mouth and help you reach a larger market. It’s a win-win situation because you offer discounts to your customers to get new leads.
A customer referral program encourages your loyal customers to share your brand with their friends. And for showing your gratitude for the referral and promoting them to participate, you can give your customers gifts, discounts, or chocolates as signs that you appreciate their efforts. Referral programs boost brand awareness and bring new leads.
Organize Contests and Giveaways
You engage customers when you offer something for free. Through contests and giveaways, you can build relationships with your existing clients and engage potential customers. You don’t have to spend a lot of money on it. For example, if your business manufactures skincare products, you can organize a contest where the winner will get a free skincare product specific to their skin. Your contest will include some basic requirements such as tagging three friends, sharing the contest, and leaving comments.
Also, you can promote your products by providing them for free or at a discounted price when customers will try your product and give an honest review. Also, you can give them gifts, such as cups, pens, notebooks with your brand on them to increase your brand recognition.
Thus, you get many leads through your contests and giveaways, meanwhile boosting your brand visibility and increasing sales.
Partner With Companies
Collaboration with an industry partner will be a win-win scenario for you and the partnering company. Collaboration is one of the most inexpensive and successful ways to market your business. Try to come up with ideas with your partner that will help you both to sell more products.
Keep in mind that you should collaborate with those who provide services (not a direct competitor) associated with yours. Through collaboration, you can have their website on your site, and they can share yours on theirs. Link building can help to boost more leads and drive more traffic.
Now you know some fundamental ways to market your business on a limited budget. You can even find digital marketing agencies that can provide these services at the cheapest rate possible. Now, it’s your time to take a step towards your success because it doesn’t matter how small your business is, you can hit a home run through proper marketing.