There are a million ways to connect with your target audience. Whether you own a business or you’re an influencer who is building a following, you can create a website, create a profile on over a dozen social media sites, email, text, and much more.
However, more isn’t always more. Just because you have multiple ways to connect with your audience doesn’t mean you’re connecting with them in authentic ways.
No matter what your business or what methods of communication you choose to use, these five tips will help you connect with your target audience in more meaningful ways.
Tell Your Brand Story With a Video
Videos are a great way to connect with your target audience. Pushing record on your cell phone in your living room is one way to do it, but if you really want everyone to know what you’re all about, you should tell your brand story with a professional video.
It can include video of you, it can include graphics or short cartoons, it can include products, places, and anything else that enables you to tell the story of your brand effectively. This video can be posted on your social media, it can be included on your website, and it can be sent with emails and messages when you’re trying to connect with new and existing clients.
The key is to make a professional-looking video that outlines what you’re all about in just a few minutes or less. It’s a good idea to hire a professional to help you get it right.
Don’t Be Afraid to Make Mistakes
Did you know there’s a word for fearing imperfection? Atelophobia keeps us from doing and saying things we really want to do or say for fear of making a mistake. However, it’s this fear that turns your brand into a boring, bland version of itself that appeals to no one by appealing to everyone.
Don’t be afraid to make mistakes. Speak from the heart, share your viewpoints, and stop second-guessing yourself before posting a new blog article. There are always going to be some people that you will offend, but you’ll find even more that connect with your authenticity and vulnerability.
It’s part of human nature to want to be part of the in group. People are also more likely to take action when they feel included, which is a great thing if you’re trying to get your audience to buy something, download a free eBook, or participate in your community.
Look for ways to offer exclusivity to your target audience so they feel like a valued member of your group. A few ways to do that include:
- Offer special discounts to group members
- Release new items or content to group members
- Create an email newsletter with exclusive content
- Offer a paid membership
- Send freebies
Connect One-on-One Whenever You Can
Speaking to a group is always different than speaking one-on-one. Although it can be difficult and time consuming to connect with your target audience one-on-one, it’s well worth your time.
Call important clients and send personal emails to new customers, but one of the easiest ways to connect more personally with your target audience is to respond to feedback on social media.
Answer questions quickly or direct them to a resource that can provide them with the answer they’re looking for. Thank them for providing their opinion and outline changes you’re going to make based on their comments.
Don’t be afraid to ask them questions too! Whether it’s personal questions or questions you have about how they perceive your brand, most people are more than willing to share their opinion!
Go Beyond Your Brand
If you want to connect in authentic ways with your target audience, you have to go beyond your brand. By all means, make time to talk about your products, services, or topics that relate to who and what you do, but don’t be afraid to branch out a little bit.
There are a lot more things you can say on social media! For example, invite someone else to take over your social media for the weekend, host an Ask Me Anything event, and even upload funny memes you think your audience would like. They will love getting a feel for who you are as a brand and a person.
Never before has it been so important to connect with your target audience in authentic ways. These five tips will help you have more meaningful interactions that will ultimately lead you to more success.