How Your Small Business Can Beat the Odds


Creating your own business and building it up from nothing can be immensely satisfying. However, this isn’t the fate awaiting everyone or even most would-be business men and women. Small business owners face numerous challenges, and the majority of them are unprepared and are forced to declare bankruptcy within a year of operation. While this may seem daunting, there are plenty of proven strategies that can spare you the worst. Here’s what you need to know.

Maximizing Your Budget

Cash flow is the most important aspect of any business. While the goal of any commercial entity is to generate a profit, this can only come after business expenses have been taken care of. Cash flow is the budget with which you can (or can not) cover your operational costs. Failing to pay for those expenses is almost certainly a death sentence for a fledgling company, so it should be avoided at all costs. The best way to do so is to find ways to eliminate costs where you can. More often, however, you’ll have to settle for reducing those costs, instead. For starters, consider using payroll apps to reduce the presence of payroll workers. Likewise, going paperless provides a simple and effective way to eliminate a consistent, ongoing cost. There’s virtually no downside to eliminating printing from your business model, because it is not only cheaper, but also preferred by most consumers. Last, but not least, installing solar panels will require an initial investment, and that investment will be a substantial one. However, after financing a series of panels, and a battery to store emergency charge, you will then save a ton of money each month on electricity.

Increasing Your Revenue

As mentioned above, you have to subtract your business expenses from your earnings before you can make a profit. Those earnings are known as net revenue, and working to increase that overall sum is another important way to survive and eventually thrive. Arguably, improving your company’s revenue is a clear indicator that the business is going in the right direction and is bound to be successful. The most foundational step to boosting your net revenue is marketing. Marketing can improve sales in a variety of ways, from simply attracting new customers to making repeat customers out of one time shoppers. Marketing is, again, a sizable investment from the perspective of a small business owner, but it’s a cost that will quickly and easily pay for itself by driving more sales and, therefore, more revenue and profits. Investing in a qualified sales team is also a crucial piece of the puzzle, because even getting customers in the door is often not enough to finalize a sale. A sales team that can effectively convert potential customers who are on the fence about a purchase is utterly invaluable.

Planning for Growth

Once you have ensured that you are protected against the threat of bankruptcy, then the real game begins. From this position of relative safety, you can begin to create a plan that will allow you to capitalize on your newfound stability in order to raise the company up as time goes on. The first major consideration depends heavily on the profit margin you’re working with. For example, barely making a profit might be an indicator that your marketing endeavors will take more time, or it might indicate that something about your business model just isn’t working. However, once your profits are substantial enough, you’ll have to determine the changing needs of the company and invest much of the profits back into enhancing every aspect of the business from the quality of products to bigger and better marketing campaigns.

Creating your own business can be difficult enough as it is, because there’s a lot working against you. However, rising to meet those challenges head on and coming out on top can serve as a phenomenal test that can separate the successes from the failures.

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