Communication is a vital piece of any relationship, including that of a business and a client. The better your communication with your clients, the clearer understanding you have of their needs and the fewer misunderstandings they will have regarding your services. Apply these four recommendations to communicate with customers and help build your clientele as well as strengthen your customer relationships.
Technology
In this era, most businesses must utilize modern technology to succeed. A fantastic tool to incorporate into your company’s website is a chatbot. A chatbot is a computer program that provides an immediate response to the consumer’s question, similar to a texting conversation. When a consumer is on your website and has an inquiry, instead of making a phone call or sending an email, he or she can utilize the chatbot. Adding this program to your website gives clients immediate answers to most of their questions, thereby providing a better communication experience. While an efficient website is a good start, there are additional technologic applications available to create a clear communication stream between clients and the company. Customer relationship management, or CRM, is a fantastic tool to maintain a connection with clients. CRM is a convenient system to track communication from potential and current clients. So instead of frantically looking for a client note via a notebook or spreadsheet, every interaction is clearly documented and easily accessible. Each CRM is different, so complete a thorough CRM comparison before committing to one for your business.
Marketing
While word-of-mouth is a great way to get business, it is not a fully dependable way to create income and communicate with customers. When you have a marketing program, you are in control of the information people are receiving about your business. Additionally, this is one of the best ways to target specific products to consumers.
One of the most important parts of creating a prosperous marketing campaign is understanding your audience. Are you targeting young adults, grandparents, or someone in between? Establishing this impacts how you communicate with buyers. If you do not have a marketing program, start investigating which programs are a good fit for your business model. If you want to go all-in, hire a marketing company to develop a strategic marketing plan for your business. If your pockets are not that deep, you can still have a successful program without spending big bucks. Simply research marketing plans online to see which ones you can create yourself or afford to invest in.
Business Pages
Many consumers utilize online platforms to find businesses; therefore, you want the data your business page communicates to be enticing, discernable and current. Websites such as Angi, Yelp, Thumbtack and TaskRabbit are used by consumers to find businesses that provide specific services. If you do not have a business page on these types of sites, create one and visit the page on a regular basis to update any data or promote specials.
Newsletter
A newsletter is a great way to stay in touch with your clients. You can advise them of any changes in the company, such as policy or hour updates, inform them of specials and reward programs or simply use it to educate them on your business. Email a monthly or quarterly newsletter to your current clients. Be sure to get their emails when they initially sign up for your business or make their first purchase. Additionally, use the newsletter as a way to encourage consumer feedback. Note who is the best contact should the client have any questions or concerns, along with the contact’s email and phone number. This is an excellent way to reiterate how much you value your clients’ feedback and provide a simple way for them to send it.
No matter what line of work you are in, communication between your business and your clients is essential. These avenues help keep that communication flowing. Incorporate them into your business model to enhance the connection with your customers.
