Digital marketing is one of the biggest and fastest-growing career fields right now, as companies across all industries are increasingly relying on digital marketing campaigns to build brand awareness, generate and convert new leads, bolster their audience, and get their products and services out to as many people as possible.
It can be a highly lucrative career path for those with creative minds, digital skills, and marketing talents, and trends show that there are a lot of different digital marketing positions opening up in the years ahead, from SEO specialists to e-commerce experts and more. This guide will look at how you can get into the world of digital marketing and get your career off to the best possible start.
One of the first questions people ask about pursuing a career in digital marketing is what kinds of qualifications they require and whether or not they’ll need a degree in a specialist field in order to get hired. Well, the short answer is that it depends. Having qualifications in areas like marketing and digital communications will obviously strengthen your chances of being hired, but it’s perfectly possible to get into this work without official degrees and diplomas.
Many businesses, especially startups that can really benefit from digital marketing, will take a closer look at a candidate’s specific skills and experiences before hiring them, and they’ll favor those who have put in the effort to learn and train themselves in the arts of marketing. There are many training courses you can find online and online qualifications you can complete from the comfort of your own home.
Finding Your Niche
As outlined earlier, there are many different positions in the world of digital marketing. It’s quite a broad career choice, and there are many smaller paths you can choose to follow. You might become a content marketing specialist, for example, focusing on creating content and understanding the inner workings of SEO algorithms to help companies raise their profiles.
You could also go down a completely different path, specializing in a different area of digital marketing, but either way, it is important to find your specialty and try to become as proficient as possible in it. Most companies won’t look for someone who has a general knowledge of many different fields of digital marketing; they’ll want something with expert-level competence in one or two specific areas that are suited to their business needs and aims.
Developing Soft Skills
Technical skills like coding and social media management are absolutely essential for a career in digital marketing, but you’ll need some soft skills to get your foot through the door in the first place, and especially if you’re just starting out, soft skills can be some of the biggest selling points on your resume.
Soft skills include things like communication, general tech knowledge, flexibility, organization, ability to work alone or as part of a team, and so on. Try to work on these skills however you can, whether it’s in group projects for your studies or as part of extra-curricular clubs and activities on the side. For digital marketing, writing is a particularly important soft skill to have, as you’ll need to write a lot of copy and content for most campaigns, so consider starting a blog to get some practice.
Build Your Brand
If you’re going to become a successful digital marketer, you’ll need to become very proficient at understanding brands and selling them to people, and what better way to start than by building your own personal brand and trying to sell yourself to the world at large? Aspiring digital marketers are encouraged to start up their own websites and portfolios, practicing their marketing skills to list their own accomplishments and effectively ‘sell’ a profile of themselves.
This isn’t just a great way of getting some firsthand practice and understanding of how digital marketing works, it’s also a great way to build up your own portfolio that you can actually show off to potential employers when you start applying for positions
About the Author:
Arthur Evans is a professional freelance writer and essay writer free specialist. His work involves coordinating with students of various ages and ability levels, understanding their thesis or dissertation requirements, and then writing and delivering premium-quality work within the deadline. Feel free to contact him via Twitter.