Thanks to the web, there are more opportunities than ever to reach your audience. However, it’s not all good news.
Studies show that 96% of consumers don’t trust advertisements anymore. To reach your target audience, you’ll have to work on earning their trust.
As you’d expect, that’s easier said than done. That’s why we’ve put together this list of helpful hints so you can get started right away. Keep reading to find out how you can earn your audience’s trust.
1. Learn What Makes Your Target Audience Tick
To reach your audience, you’ll need to think like them. That means doing a deep dive to find out what makes your audience tick.
There are two major ways to do so. The first is through old-fashioned focus testing. The second is to create a buyer persona.
Both avenues provide valuable insight, so it’s best to explore both options instead of one.
If you don’t have the time or resources needed to put together a full customer profile, look into partnering with a marketing firm. Businesses like Avitus Group have the tools needed to dissect your demographic and provide the valuable information you need to best build trust.
2. Provide Value Through Content
You probably know that your blog can be a great way to market your business and improve your SEO through organic means. But did you know that it can also go a long way toward building your audience’s trust?
The key is to create content designed to help your audience, not sell your products. The idea is that by providing something of use, audiences will start to view you as an expert, and will therefore trust you more.
3. Partner With Influencers
Let’s face it, even if you’re doing everything right, customers are going to remain skeptical. That’s why you’ll want to work with those they already trust.
Influencers can be a great way to build consumer trust, as they’re already a trusted source with your target demographic. Odds are, they’re more likely to listen to the influencer than respond to your advertisement.
4. Build Your Reputation
Did you know that 84% of people trust online reviews as much as a friend’s recommendation? Make no mistake, your reputation plays a huge role in building brand loyalty.
You’ll want to make sure you’re gathering customer testimonials for your website, as customers will use it as a research tool.
You should also sign up for directory sites like Google My Business and Yelp. These sites allow users to discuss their interactions with businesses and rate them accordingly.
Start asking customers to leave a review if they’re satisfied with your business. The goal is to build a vast library of positive reviews that would-be customers can use to see that your business is the real deal.
How to Build Trust With Your Audience
Before we go, let’s take another look at what we’ve learned today.
Building trust with your target audience starts with understanding them. Once you can get inside their heads, you can better reach them through content addressing their pain points. You can also partner with influencers that already have your audience’s trust.
Top things off with a great review-building strategy and you’re sure to earn your customers’ trust!
For more information on reaching your target audience and growing your business, make sure to check out the rest of our business blog!