SEO, which stands for search engine optimization, is the process of optimizing your website’s searches by increasing the site’s visibility. The more visible your pages are in search results, the more likely you are to attract potential customers to your site. It’s not easy to have your pages positioned where people spot them quickly, however. SEO takes the guesswork out of the process.
How Does SEO Work?
Simply put, if you rank at or near the top in a search engine result, you’ll get more clicks than if you are buried several pages back. Studies have shown that the large majority of clicks go to the first few search entries. The key is getting your pages to appear near the top of a specific search.
Because people typically use keywords or phrases when they conduct a search in Google or Bing, the use of these keywords in your page is critical. Search engines crawl from site to site to collect information on the words that have been entered, and the pages are put into an index. Search algorithms then analyze the pages by ranking several factors to determine the order of the pages in the search.
There are some critical items to consider when developing SEO content.
The first step is to determine which keyword or phrase will get the most traffic to your website. By doing some research, you’ll be able to find keywords that are commonly used on products or services similar to yours. There are a number of keyword tools available to help you find the best words or phrases that will direct people to your content.
Even more effective, however, is to employ article writing services to get the job done. These services have developed a formula to make the most out of keyword optimization. They know the blog length and the number of monthly posts that will generate the best results. Other advantages of these services include:
- Saves time and resources – It takes a great deal of time to create content that properly optimizes the keywords. Your business was designed to produce and sell products or services. You likely don’t have the time or the human resources available to write the type of content that attracts customers to your website. If you outsource this writing, you still have a great deal of input into the type of articles you want and the tone you want to portray.
- Saves money if you pay by the project – Employing a full-time writer on your staff is expensive, especially when you factor in insurance and other employee benefits. If you employ an agency for this service, you only pay for the articles requested in the project.
- Allows for consistency – The best writing services have a full staff of writers who are trained to turn around consistent, high-quality articles in a fairly short amount of time.
Meta Title Tags and Descriptions
The meta tag and description give the search engine valuable information about your web page. To optimize the search, it’s critical to include the keyword in your meta description. Use language that is action-oriented and gives solutions or benefits to users. Write language that is specific to your intended target audience. Keep the description to 155 words or less, since search engines cut off the description after about 160 words.
SEO is a key component in digital marketing these days. Because optimal searches provide the best source of information for brands and services, SEO can complement your other marketing efforts. The greater your website’s visibility in search results, the better impact it will have on your company’s success.