So you’re gaining thousands of page views for your blog—impressive! But, you know what’s better than thousands of views? It’s turning those visitors into leads and leads into sales.
The chances of achieving this are higher when you integrate a conversion rate optimization strategy for your blog. Statistics show that about 74% of conversion rate optimization efforts have been observed to boost sales. Think of your website as a retail store. Many people will enter and look around, but most of them will leave empty-handed.
If you’re still unsure whether you should put more effort into finding the right conversion rate optimization strategy, here are some reasons why conversion rate optimization is essential and how the right approach can lead to more sales.
It elevates the layout and design of your website or online store. One of the main focuses of an effective CRO strategy is to reduce the friction in your funnel. Designing and optimizing it in a way that makes more sense to your visitors not only builds a clear path for them but also makes your business look more legitimate.
CRO changes show immediate results. Unlike other website optimization methods, conversion rate optimization offers your improved website’s efficacy straight away. As visitors go to your site, it funnels leads towards making an action, such as a purchase.
Encourages your visitors to stick around longer. Conversion rate optimization efforts aim to combat consumers’ short attention spans, for its goal is to allow visitors to find what they need quickly and convert eventually.
Whatever your goal is for your blog, from increasing quote inquiries or requests to boosting sales, consider designing your blog posts and website to meet your goals. Optimizing these elements of your website should be one of your top priorities.
Check out the infographic below for more conversion rate optimization statistics that can help you devise the right strategy for success.