Which events qualify as large events? There isn’t a specific number that you can use to classify a business event as a small or a big event. However, it would be safe to say that an event with over 100 participants is a large event. Organizing such an event is a big challenge, and if not handled well, can be a great source of disappointments. In the worst-case scenario, it may make you lose your potential customers.
To avoid this, you can follow the six steps below to organize your events.
1. Start Planning Early Enough
Sometimes people tend to relax when the date of the event seems to be too far away. But in most cases, they get surprised at how days have moved so fast that they rush things. Don’t fall victim to procrastination.
Once you’ve decided to organize an event, start planning as soon as possible. The earlier you plan, the higher the likelihood that your event will be a success. This is because, if you have enough time to plan, you’ll be able to select the best venue at an affordable fee. And by informing your attendees about the event in a good time, you’ll also give them enough time to prepare.
You can inform them through mass text messaging or email. Similarly, equipment rentals, travel arrangements, and accommodation bookings can be done with no stress.
2. Let the Event Be Focused
An event must have a purpose. If it is a marketing campaign, it has to remain so, and everything that you plan for the day must focus on sales and nothing else. If you don’t have a central theme, your participants will leave the event confused, not knowing what message you had for them.
So, as soon as you decide to have an event, ask yourself what the event will focus on and stick to that. Let everyone know the theme of the day. The theme is also necessary to help the speakers prepare early and stay on topic during the event.
3. Have a Big team
When organizing a big event, you must also have a big team to help. You can divide the team into groups, with each group assigned a specific task. You can have an internal meeting to do this. It is at the meeting that you can form the teams and assign duties. Identify and appoint capable group leaders who can push the other members to work hard and also report to you about the progress of their activities.
When forming the groups, you must consider their ability, talent, and interest in the specific activities you are assigning to them. For example, those in the IT department can be in charge of all the electrical equipment to be used on the day of the event.
4. Budget Wisely
Organizing an event requires money. So you have to set aside enough money to cover all the expenses related to the event. Do not bite more than you can chew. Ensure you balance the number of attendees to the budget you’ve set aside for the event. Budgeting is something you can’t do alone. So you need to form a special team experienced with event organizers to help you with budgeting.
5. Prepare the Venue in Advance
Some venues have staff that can help you prepare the venue. If that’s the case, you must call them early enough and direct them on how you want the venue to be arranged. If not, you must have a team that can prepare the venue for you. If you have booked the venue, you’ll be allowed to visit it before the day of the event and arrange it the way you want.
Preparing the venue in advance is necessary so you can test your equipment and fix anything that you find to be out of place. Ensure the number of chairs is enough, there’s enough parking space, and toilet facilities.
6. Look for Sponsors
A large event will attract publicity, which many corporate sponsors are very much interested in. If your event can attract the media, then you can seek sponsorship from big companies that might be interested in the publicity that you’ll generate. Sponsors will not only help you expand your network, but they will support your event both materially and financially.
Enjoy Your Event!
When you follow the steps above, your event will be successful and memorable. On the day of the event, ensure your team arrives early to do the final touches before the guests arrive. Once they start trooping in, your team should be ready to usher them in and show them where they are supposed to sit. Keep your guests entertained before the speeches begin.