How to Build a Global Marketing Strategy Like Expert International Brands


The world has shifted to digital globalization; now more than ever firms are translating their physical business to the online world, marketing to more people every day through avenues like the internet and social media.

Due to this shift, businesses are generating more profits online and it only looks like it will increase. According to Shopify, Global B2C eCommerce sales are going to reach $4.5 trillion by 2021. Your business can get in and profit off this action online.

But in order to do this, you must implement a global marketing strategy if you wish to succeed. Here are some important things to follow if you want to carve out your own digital empire.

Steps To Global Dominance

It is not easy to create an international business. It takes diligence, keen attention, and these steps. Remember, every journey is different but if you consider these then you will be able to see fruits of your hard work.

Know Your Audience

This is one of the most important, if not the most, keys to success in globalization. It is integral to any marketing strategy. As a product and/or service provider, you want to make sure you reflect your target base in your marketing.

Researching the target audiences and understanding their demographics, namely ethnic interests, culture, age and gender, and more are important if you want them to buy from you.

Make Sure It Translates Well

Coupled with understanding your audience is making sure that they can also understand your vision in ways they can understand. Both literally and figuratively. Why would you have a website in English when you’re marketing to Japan?

For the literal translation of your website, translation services are important to lean on. But using the research gained through learning your audience, sometimes it is best to recreate an entire website to gear it toward that demographic.

Localize The Message

For the figurative translation, you have to get localization right, and this can be tricky. Every group, country, or demographic has unique markers to them, and being able to cater to them all can be difficult.

But learning the balance between these is the key. You want it to be specific enough it caters to the individual but broad enough it caters to the entire demographic.

There are many ways to go about this, one of them being subliminal advertising, something all the big companies do in some capacity.

Scalable And Sustainable Framework

Biting off more than you can chew is a death knell for any up and coming business trying to globalize. Without a proper framework, resources can be wasted and the chain of responsibility can be skewed. 

You want to make sure that that everything can be streamlined and able to handle a gradual expansion as you progressively cater to more people.

Take The Steps To Win

Expanding international through technology is the future, and it can be done. If you follow these steps for building a proper global marketing strategy, your company will able to slowly and surely build a solid foundation.

History favors the bold, and you can be remembered that way. Make your company great. For other great articles like this one, browse our blog.

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