Because they are so portable and convenient, podcasts are often used to create audio courses. Podcasts are digital audio files that are available on the Internet and can be downloaded to a mobile device or computer. They are often presented as series that are provided to subscribers in installments. Customers can learn no matter where they are, at their convenience. Millions of people now record instructional podcasts, but not all are created equal. The best are carefully designed to engage listeners and use proven methods to hold audiences’ attention.
Great Podcasts Include Arresting Introductions
As every industry authority can attest, the key to a strong podcast is a great beginning. Before professional creators begin recording audio courses, arrange for hosting services, often via providers like Blubrry Podcasting. The next step is designing a compelling introduction that creates immediate interest. That is critical since a podcast typically loses 20-35% of its audience within the first five minutes.
Introductions generally begin by providing data like the podcast name and episode number and the host’s identity. Some of the most exciting podcast introductions also start with cool music, an appealing tagline, and an arresting statement. Professionals avoid loud music and make sure intros are not too long to bore the audience.
The opening minutes have the highest drop-off rates of any time in a recording. It is the period when audience members decide whether to continue listening. An average episode with an irresistible opening always outperforms an exceptional installment with a poor introduction.
Creators Continually Re-Engage the Audience
Per NPR media training specialists, great podcasts keep audiences listening by using techniques that hold their attention. That is critical since podcasts commonly have the most listeners at the beginning and the least near the end. To keep audiences enthralled, creators set up tension and maintain forward momentum throughout podcasts.
According to American Express experts, experts often capture listeners’ attention by making contrarian statements. Speakers first state a generally accepted fact and then contradict it with an opposing view. Engaging presentations might also ask listeners rhetorical questions that make them think. Professionals add these types of hooks every 2-5 minutes. They also hold the most vital points until the end.
The length of audio installments plays a big part in holding listeners’ attention. Those who are new to podcasting often make the mistake of recording for as long as they can, but over-long sessions are more likely to lose the bulk of the audience. Industry experts suggest that 18-30 minutes is the best length.
Intriguing Podcasts Include a Lot of Stories
The most interesting podcasts often include stories. These narratives create neurological responses in audience members’ brains and cause them to empathize with the speaker. Listeners focus better when listening to fascinating tales. Stanford University research indicates that people also remember personal accounts better than other kinds of information.
Compelling anecdotes use a three-act story arc. They start with a setup, build to a confrontation, and then finish with a resolution. When podcast creators are writing stories for presentations, they ask questions like, “What struggles were faced, challenges overcome, and lessons learned?”
Podcasts are relatively short recordings that allow listeners to absorb information on the go. The creators of audio course podcasts capture audiences right from the beginning by staring with captivating introductions. They use a variety of techniques to continuously re-engage listeners and often include stories that make it easier for users to focus on the content and empathize with podcast presenters.