It’s time to update your hotel’s marketing strategy for this year with influencer marketing.
What Is A Social Media Influencer?
An “influencer” is a well-known figure on social media who has a large follower base. Influencers tend to have good relationships with their followers, as such, they are often perceived to be a trustworthy “peer” in the eyes of their fans. Consequently, many fans that influencers are more credible than traditional celebrities. This means that influencers can have a lot of sway over the purchasing decisions of their fans.
What is Influencer Marketing?
“Influencer marketing is the modern word of mouth and is eating the lunch of traditional digital media in many ways.” ~ Kinser
In recent few years, influencer marketing has emerged as a highly-popular new online marketing tactic. Influencer marketing is a promotional strategy as part of which brands agree to an official partnership with an influencer. The role of the influencer is to create and share original content about the brand in exchange for money or free products. Influencer marketing can support a diverse range of business goals such as increasing online visibility, boosting sales and improving the brand’s reputation.
If you are keen to introduce influencer marketing into your hotel’s digital strategy for 2020, then you should take a look at the below infographic from . This guide includes practical tips and tricks to help you run a successful influencer marketing campaign.
Scroll down to view the infographic below.