If you want your business to succeed, you need to focus on standing out from the competition. While this may sound obvious, so many businesses are so focused on growth that they completely forget to check out what the competition is up to.
But, with so many competitors out there, how do you make sure that your business is the one that stands out from the rest?
Check out this guide to discover how to own a unique company and make sure you stand out from the competition.
1. Offer Outstanding Customer Service
Customer service can make or break the success of your business.
In fact, 33 percent of consumers say they’ll take their business elsewhere if they have a bad customer service experience. Additionally, 76 percent of consumers say that they consider customer service to be a true test of a company’s adequacy.
So, how do you make sure your customer service is top-notch? Here are some tips to improve your customer service:
- Use positive language when speaking with your customers
- Handle complaints in a prompt manner
- Have multiple communication channels (ie, online chat, telephone, email)
- Know your products and services inside and out
Also, be sure to check out these winning RFPs to learn how to get on the same page as your customers.
2. Build a Strong Online Presence
Without a strong online presence, your business likely won’t go very far.
In fact, 97 percent of consumers check a company’s online presence before visiting them in person. There are many aspects that go into building a strong online presence. Here are the top things you need to focus on:
- Social Media: You should have active Instagram, Twitter, and Facebook accounts
- SEO: This includes local SEO, national SEO, video SEO, and mobile SEO
- Local Business Listings
- Content Creation
A strong online presence is something that you need to be continuously working in. In order to stand out from the competition, you should be active online as much as possible.
3. Reward Customer Loyalty
When it comes to standing out from the competition, focusing on customer loyalty is a must.
In fact, consumers spend 66 percent more on brands they’re loyal to. How do you keep customers loyal? Reward them for their loyalty! For example, if you own a coffee shop, you could offer a punch card where every 10 punches equal one free drink. Or, if you own an online clothing store, you can offer your customers points for every item they purchase that they can redeem later.
There are plenty of ways to reward your customers, so be creative!
Unique Company: Are You Ready to Stand Out from the Competition?
As you can see, there’s a lot you can do to make your company stand out from the competition. Before you know it, your unique company will take off and leave the competitors in the dust.
If you liked this article, be sure to check back in with our blog for more business-related tips and tricks.