Fast and efficient customer service is the cornerstone of every successful business. These days, customers expect that their inquiries and requests will be dealt with immediately. This is why adding live chat to your website has become an absolute must, regardless of what kind of business you run.
Unlike social media and email where customers are regularly made to wait for up to 12 hours, live chat allows you to interact with your customers without delay. Since live chat is 100x faster than any other digital service channel, it can help you improve your communication with customers and increase your sales.
Research from The American Marketing Association has shown that B2B companies that use live chat see a 20% increase in conversions. Similarly, a report by eMarketer has found that 35% more people made a purchase online after using live chat.
Using live chat as a customer service tool is a great way to convert casual website visitors into regular buyers. By responding to visitors’ questions and solving their problems in real-time, you are essentially encouraging them to stay on your site and make a purchasing decision.
If you want to learn about other benefits of live chat for business, take a look at the infographic below by The Website Group.